Hawaiian Island Creations, popularly known as “HIC,” is the only authentic Hawaiian surf brand on the market today, receiving widespread support from professional surfers and those who welcome the Hawaiian culture. Originally HIC began in 1972 as a store offering surfing accessories. Clarence Hara came into ownership of HIC in 1991, expanding the brand beyond its Hawaiian origin. HIC offers an array of products such as t-shirts, boardshorts, surfboards, skateboards, school supplies, shoes, and more Hawaiian-themed items. HIC continues prospering today and offering something for everyone due to its wide variety of collaborations with Hawaii’s most iconic labels- Matsumoto’s Shave Ice, Spam, Hawaiian Airlines, and L&L Hawaiian BBQ.