All the way back in 1888, an entrepreneur named Mr. French founded Maui Soda & Ice works. As part of the effort to eradicate the plague of 1900, they burned down their Kahalui facility and moved to the present Wailuku location. The company was a community icon supplying the island with locally produced ice and Coca Cola soda products when long-time company manager Manuel Nobriga took over in the 1940's. Manuel, who made his start by delivering ice to Kahului homes from a horse and wagon, always stressed the importance of ohana (family) in the workplace. For well over 100 years, Maui Soda & Ice Works continues to grow and serve the Maui community.