The Strong Current Surf Shop has been a staple on the North Shore since 1989. The shop was founded by the husband-and-wife team of Johnny and Bonnie Moore, who left New Jersey for a slice of Hawaiian heaven. Originally the shop sold surfboards, surfboard accessories and apparel, but it quickly became evident that their apparel, which they were screen printing upstairs from their shop, was the big draw. In 1993 the shop also became the home for the Hale'iwa Surf Museum. A surf museum in an apparel store, what a crazy idea, right?