Iconic Brands: A retrospective

If you’ve ever visited the North Shore of Oahu, chances are you’ve heard of Strong Current Surf Shop—a beloved local institution that’s been riding the waves of history since 1989. Founded by husband-and-wife duo Johnny and Bonnie Moore, this surf shop is much more than just a place to pick up your surfboard or grab a stylish t-shirt. It’s a slice of surfing history, a hub for locals and visitors alike, and the ultimate spot to soak in the true spirit of Hawaii. A Slice of Hawaiian Heaven, With a Big East Coast Twist Johnny and Bonnie weren’t always living the dream on Hawaii’s famous North Shore. In fact, they were just two regular folks from New Jersey who packed up and headed west in search of the ultimate island paradise. And what better place to chase that dream than the surf capital of the world, right? They didn’t just pack their surfboards—they brought their entrepreneurial spirit with them. So in 1989, Strong Current Surf Shop was born. Originally, the shop focused on selling surfboards, accessories, and apparel to surfers looking to take on the North Shore’s legendary waves. But what happened next was something unexpected—a twist that would turn this surf shop into a true North Shore staple. From Surfboards to Apparel Fame As it turns out, it wasn’t the surfboards that were drawing in the crowds—it was the apparel. Johnny and Bonnie were screen printing their own designs upstairs from the shop, and before they knew it, their tees, hats, and gear became the hot new trend in Hale’iwa. People loved the vibe, the design, and the authenticity. The shop’s clothing line was as much a part of North Shore surf culture as the waves themselves, and it wasn’t long before Strong Current became known for its epic apparel just as much as for its surfboards. And this was just the beginning. A Surf Museum in a Surf Shop? Yes, Please! In 1993, Johnny and Bonnie had a crazy idea—what if they could bring together the best of surf culture and history under one roof? This led to the birth of the Hale’iwa Surf Museum, which took up residence right inside the shop. Yes, you heard that right—a surf museum in an apparel store. Who knew that one of the most iconic surf shops in Hawaii would also be home to an incredible slice of surf history? Visitors can check out historic surfboards, memorabilia, and surf culture artifacts while picking up their new favorite Strong Current gear. It’s like getting a history lesson on the sport while picking out a new shirt to wear when you hit the waves. Pretty rad, right? Strong Current Today: A Must-Visit for Surf Lovers and Locals Fast-forward to today, and Strong Current Surf Shop is still going strong (pun totally intended). It’s not just a surf shop anymore—it’s a hub for surf culture, history, and the lifestyle of the North Shore. Whether you’re a local looking for some new gear, a tourist looking for the perfect souvenir, or someone who just wants to learn a little more about the roots of surfing, Strong Current is the place to be. From its roots as a small surfboard shop to becoming a full-blown surf museum with a cult following, Strong Current has firmly cemented itself as a cornerstone of North Shore life. Johnny and Bonnie may have left New Jersey behind, but their shop has brought a little piece of their East Coast roots to Hawaii, mixing both cultures in a way only a surf shop could. So, next time you're cruising down the North Shore, make sure you stop by Strong Current Surf Shop. Grab a shirt, soak in the surf history, and chat with the friendly staff about the rich culture that makes this place so special. After all, it’s been a part of the surf scene for decades—and it’s showing no signs of slowing down.

Surfing is more than just a sport—it's a way of life, a cultural phenomenon, and a global obsession. From the sunny shores of California to the beaches of Bali, the sport has captured the hearts and minds of millions, but its roots run deep in the Hawaiian Islands. So, grab your board and let’s ride through the history of surfing, from ancient Polynesian traditions to today’s modern-day wave riders! The Ancient Hawaiian Roots of Surfing Believe it or not, surfing was an integral part of life for native Hawaiians long before Europeans even set foot on the islands. Surfing wasn’t just a sport; it was woven into the fabric of Hawaiian culture, a way to connect with nature, show off skills, and even settle disputes. Chiefs and warriors were often the most skilled surfers, and the sport was played on different levels, from leisurely rides to intense competitions. When Europeans arrived in the late 18th century, they were introduced to this ancient practice—but not everyone was a fan. Missionaries, in particular, weren’t thrilled about the Hawaiian love for surfing and attempted to suppress it, labeling it as taboo. But, like the best surfers, surfing wasn’t going to wipe out that easily. The Resurgence of Surfing in the Mid-1900s Fast forward to the mid-1900s, and the sport of surfing experienced a major resurgence—this time, it was bigger and bolder than ever! Thanks to the efforts of passionate individuals like George Freeth and Duke Kahanamoku, surfing was reborn and began to spread far beyond Hawaii’s shores. Surfing became a symbol of freedom, adventure, and connection to the ocean, and soon enough, people around the world were grabbing boards and paddling out. In the 1950s and 60s, surfing’s popularity exploded, thanks in part to the rise of surf culture in California. It wasn’t just a sport anymore; it was a lifestyle, and surfers were the new rockstars, defining a whole new wave of youth culture. The Evolution of Surfboards: From Paipo to Shortboards One of the most fascinating parts of surfing’s history is the evolution of the surfboard itself. The earliest Hawaiian surfboards were crafted from wood, shaped and designed specifically for the unique waves of the islands. The paipo, a small, oval-shaped board used for body surfing, was one of the first types of boards used by ancient Hawaiians. As surfing evolved, so did the surfboard. Over time, the longboards made their way onto the scene—big, heavy boards that could ride large waves with ease. These boards were the mainstay of surfing culture for decades, allowing surfers to gracefully glide across waves. But the sport wasn’t done evolving yet! By the mid-20th century, the shortboard was introduced, and that’s when things really took off. These boards were shorter, lighter, and faster, perfect for making quick, sharp turns and carving up waves. This was the beginning of modern-day surfing as we know it. A Surfing Museum That’s Totally Rad If you’re as fascinated by the history of surfing as we are, you’ll want to check out the Malibu Shirts Surf Museum. This hidden gem is home to lifesize replicas of some of the most iconic Hawaiian surfboards in history. From ancient paipo boards to the legendary longboards and shortboards, the museum showcases how these boards have evolved over the centuries. Some of the most impressive pieces are those shaped by Dale Velzy, a pioneer in surfboard design who helped revolutionize the sport. Velzy’s boards are a must-see for any surf fan. His innovative designs changed the game for surfers everywhere, and his contributions to the world of surfing continue to inspire new generations of wave riders. Surfing Today: A Global Wave Today, surfing is a global sensation. Whether you’re hitting the beaches of Australia, Portugal, or Indonesia, the sport is a universal language. Surfing has influenced everything from fashion to music to film, and its cultural impact is undeniable. The lifestyle, the laid-back attitude, and the love for the ocean resonate with people everywhere. From its humble origins in ancient Hawaii to the modern-day surf culture, surfing is a sport that’s all about connecting with the sea, embracing adventure, and chasing the perfect wave. So, whether you’re paddling out for your first surf lesson or you're a seasoned pro riding the big ones, just know you're part of a legacy that stretches back centuries. So, next time you're at the beach, grab your board, and think about all the history beneath your feet as you paddle out to ride the waves! 

If there’s one place on Earth where you can witness the raw power of nature in action, it’s Kilauea, Hawaii’s 300,000-year-old volcanic superstar. This fiery marvel, located on the Big Island, isn’t just a volcano; it’s a living, breathing spectacle of molten rock and incredible natural beauty. Whether you're an adrenaline junkie, a history buff, or simply in search of a jaw-dropping destination, Kilauea is calling your name! A Volcano Like No Other Kilauea is one of the most active volcanoes on the planet, and it’s been in a fiery state of eruption for more than 30 years! Known for its broad, gentle slopes, it’s what’s called a "shield volcano," meaning its lava flows smoothly, spreading out like a shield. This gives visitors the unique opportunity to witness spectacular lava flows from a safe distance (no need for superhero-level bravery here). Kilauea’s eruptions have become legendary, with awe-inspiring moments in 1983, 2018, and even more recently in 2020 and 2023. If you’re lucky enough to visit during an eruption, you might catch the volcano performing its fiery show. And even if there’s no eruption at the moment, the landscape will still captivate you with its rugged beauty and hints of volcanic activity. What to See and Do With nearly 3 million visitors each year, Kilauea draws travelers from all over the world. Whether you want to hike through lava fields, take in a stunning scenic overlook, or explore the fascinating geological features of the area, there’s no shortage of things to do. Kilauea is like nature’s own theme park—but with more volcanoes and less plastic popcorn. For the ultimate Kilauea experience, try the Kilauea Iki Trail, which takes you through an ancient lava lake, or stop by the Jaggar Museum for some history and science. And don’t forget to check out the crater rim; it’s a thrilling sight that reminds you just how alive this volcanic wonderland is. A Stay at Kilauea Lodge and Restaurant After a day of adventure, there’s no better place to rest your head than the charming Kilauea Lodge and Restaurant, nestled in the heart of the volcano. This cozy bed and breakfast offers 16 rooms that fill up fast, so book early if you want a chance to stay here. Not only is the lodge a welcoming retreat, but its restaurant serves up delicious meals with a side of something truly special: views of the volcano itself. Make sure you plan to stick around until after dinner—because when night falls, you’re in for a truly magical experience. As the sky darkens, the lava’s orange glow creates an unforgettable scene, adding a little extra spark to your evening. More Than Just a Volcano Kilauea is more than just an explosive force of nature. It’s a testament to the power and resilience of the Earth, a place where the land is constantly changing, and a living example of Hawaii's spirit. With its stunning natural beauty, rich cultural history, and dynamic geological activity, Kilauea is the perfect place for those who want to see the planet in its most active, awe-inspiring state. So, if you’re ever planning a trip to Hawaii’s Big Island, make sure Kilauea is on your must-see list. It’s not just a volcano; it’s an unforgettable adventure that will leave you in awe of the power and majesty of our world. Ready to get up close and personal with the fiery heart of Hawaii? Pack your bags, book your stay, and get ready to feel the heat—both from the lava and from the excitement of one of the world’s most active volcanoes.

When you think of Elvis Presley, you probably picture the King of Rock and Roll in all his iconic glory. But did you know one of his favorite places was Hawaii? Beyond his legendary music and films, the islands became a second home to Elvis, where he filmed three of his most famous movies and performed one of his most iconic concerts. The King Meets the Aloha State Elvis’s relationship with Hawaii began with his 1961 film Blue Hawaii, which became an instant classic. Filmed on location, the movie showcased the island’s stunning beauty and featured the title track, which became one of his signature songs. Elvis would return to Hawaii for Girls! Girls! Girls! (1962) and Paradise, Hawaiian Style (1966), both set in the tropics and helping to solidify his connection to the islands. Perhaps the most famous of Elvis’s Hawaiian moments came in 1973 with the live televised concert Elvis: Aloha from Hawaii. Broadcast worldwide via satellite, this historic performance reached over 40 countries and became one of the most-watched TV events of its time. It showcased Elvis at the height of his popularity, with unforgettable renditions of songs like “Burning Love” and “I’ll Remember You.” Hawaii as Elvis’s Personal Sanctuary Beyond filming and performing, Hawaii became a personal retreat for Elvis. He often visited to relax, enjoy the natural beauty, and escape the pressures of fame. His time spent at hotels on the islands, particularly in 1972 at the Hawaiian Village Hotel, was a chance for him to unwind with activities like horseback riding and golf. The Enduring Legacy of Elvis in Hawaii Today, Elvis’s legacy in Hawaii lives on. Fans still visit the locations where he filmed and performed, and his connection to the islands remains a significant part of his story. From movies to concerts to personal retreats, Hawaii was more than just a backdrop—it was a place that became a true part of the King’s life.

When you think of American car culture, the image of a sleek, powerful hot rod probably comes to mind. But did you know that this iconic hobby has its roots in Southern California during the 1930s? It’s true! Hot rods were born out of the creative ingenuity of a group of gearheads determined to get the most speed and performance from their cars—without breaking the bank. A New Take on Speed Before hot rods, high-performance cars were primarily reserved for the wealthy, often found in luxury vehicles. But for the passionate gearheads in Southern California, speed was a universal desire. They turned to the Ford Model A and Ford Model T, two affordable cars that had potential for major modifications. These early hot rodders started stripping down the cars, removing unnecessary weight, lowering the suspension for better handling, and upgrading the engines and carburetors to boost horsepower. With a little ingenuity and a lot of passion, they created something entirely new: the hot rod. The Name: Hot Rod Origins The exact origin of the term "hot rod" is a bit murky, but there are two popular theories. One story suggests that the name came from the Ford V8 engines—which were often fueled by bootleg liquor during Prohibition—while another theory credits Southern California car clubs for coining the term. Regardless of how it started, these early hot rodders were about more than just performance—they were about building cars that reflected their inventiveness and resourcefulness. Hot Rodding Goes Mainstream By the 1950s and 1960s, hot rodding had truly come into its own. The National Hot Rod Association (NHRA) established national drag strips, providing hot rods with the perfect environment to race legally and show off their souped-up creations. This period marked the beginning of a golden age for hot rods, with enthusiasts flocking to tracks to witness the incredible machines and the skill of the drivers. Acme Speed Shop: From Hobby Shop to Icon During this explosion of popularity, one name in the hot rod world began to rise: Acme Speed Shop. Originally started as a small hobby shop, Acme quickly became a key player in the hot rod industry. The shop wasn’t just about tuning and building cars—it was a mobile celebration of hot rod culture. Acme went on the road, visiting car shows across the country and spreading the passion for hot rodding. Their products, craftsmanship, and love for the culture helped shape the hot rod industry as we know it today. The Legacy of Hot Rodding From the humble garages of Southern California to the drag strips of the nation, hot rodding evolved into more than just a hobby—it became a defining part of American car culture. What started as a group of inventive, budget-conscious gearheads looking for speed has grown into a worldwide phenomenon, with hot rods still a symbol of innovation, freedom, and a love for the open road. So next time you hear the roar of a modified engine or see a classic hot rod speeding down the road, remember: it’s not just a car—it’s a piece of American history, born in the 1930s and still going strong today!

For 42 years, Hawaii Raceway Park was the heart of high-speed thrills in Ewa Beach and beyond. Opened in 1962, this 66-acre racing venue was the place to be for anyone with a need for speed, drawing both professional and amateur racers from around the world. Whether you were into funny cars, stock cars, dragsters, or even motocross and BMX, Hawaii Raceway Park had something for everyone. Over the decades, the park became a hotspot for adrenaline-pumping events. The ¼ mile racing track and drag strip were designed for maximum excitement, with engines roaring and tires screeching as drivers raced for the finish line. But it wasn’t just cars—the park also offered motocross and BMX racing, making it a diverse venue for fans of all kinds of motorsports. Unfortunately, after 42 years of roaring engines and high-speed competition, Hawaii Raceway Park was shut down in 2006, leaving a gap in the racing community that’s still felt today. Though the track is no longer in operation, the memories of those legendary races live on, and the legacy of the park continues to inspire future generations of motorsports enthusiasts. For anyone who had the chance to witness the excitement firsthand, Hawaii Raceway Park will always be remembered as a place where the spirit of racing truly came alive in the heart of Hawaii. Rev your engines, and here's to the iconic Hawaii Raceway Park—forever a part of racing history!

Fishing enthusiasts know that the right lure can make all the difference. But did you know that one of the most legendary lures in American fishing history was born almost a century ago? In 1927, a man named Joseph Martin set out to create something special. Based in Seattle, Washington, he founded Martin Fish Lure, a company that would go on to produce some of the most renowned fishing lures in the United States. Martin's early work would lay the foundation for what would become one of the largest fishing lure manufacturers in the country. Martin Fish Lure quickly made a name for itself with a wide variety of lures designed for different fishing styles. Among their offerings were fly rod poppers, pikes, and injured minnows—but it was their salmon plugs that truly put them on the map. These lures were so effective that Martin Fish Lure became the largest producer of salmon plugs in the United States. Some of the most famous lures created by Martin Fish Lure include the Model 77, the Jetty Model, and the Atom look-alike. Each one was carefully designed to capture the attention of fish in the saltwater environment, ensuring that anglers had the tools they needed for a successful day on the water. One of the key players in Martin’s success was the Injured Minnow Lure, which the company began manufacturing in the 1930s. The Injured Minnow was an innovative design that mimicked the erratic movements of a distressed fish, making it an irresistible target for predatory fish. The lure’s success mirrored that of other industry game-changers like the Creek Chub Injured Minnow and Heddon SOS, which were also made of wood—a common material for fishing lures at the time. Martin Fish Lure was able to combine high-quality craftsmanship with innovative designs to create products that anglers loved, and as a result, the company thrived well into the 1980s. Though Joseph Martin passed away in 1943, the company he built continued to prosper for decades. Martin Fish Lure’s legacy lives on today, with anglers still appreciating the craftsmanship and innovation that defined their lures. The influence of these early lures can still be seen in modern fishing tackle, ensuring that Martin’s vision continues to guide both novice and experienced anglers alike. So, whether you're casting out into saltwater or freshwater, take a moment to appreciate the history that lies in your tackle box. Who knows? That lure in your hand might just be one of America’s most beloved fishing companions—created nearly a century ago but still reeling in the big ones today! Happy fishing!

Hawaii, known for its gorgeous beaches and laid-back vibe, is also home to some special spots where your dog can join in on the fun: Dog Beach! This dog-friendly haven has become a favorite for locals and visitors alike. But how did it all begin? Let’s take a quick look at the history of Dog Beach in Hawaii. The Early Days In the late 1990s, Hawaii didn’t have many pet-friendly beaches. As more people began bringing their dogs to the islands, the demand for designated dog spaces grew. By the early 2000s, the idea of dog beaches started to take shape, with Oahu's North Shore becoming one of the first unofficial dog-friendly spots. Hawaii's First Official Dog Beach In the 2000s, Hawaii officially embraced the idea of dog beaches with the opening of Foster Botanical Garden on Oahu. This allowed dogs to roam freely, splash in the waves, and socialize, paving the way for other dog-friendly spaces across the islands. Popular Dog Beaches Today Today, Oahu's Laniakea Beach (famous for its surf and turtles) is a hotspot for dogs, along with Kailua Beach Park and Hapuna Beach on the Big Island. These beaches offer a paradise for dogs to run free and socialize with others, making it a great spot for dog lovers to bond over their shared love of pups and the outdoors. Beach Etiquette While Hawaii’s dog beaches are a paradise for pets, they come with a few rules. Dogs must be leashed when not in designated areas, and owners should always clean up after their pets. It’s also good to bring water for your dog, as the sun can get hot!

Pan American World Airways, or Pan Am, revolutionized air travel and became a cultural symbol of luxury and adventure. Founded in 1927 with a bold vision, Pan Am’s early days included pioneering trans-oceanic flights with single-engine planes. The airline’s commitment to style, comfort, and branding helped define the "jet-setter" lifestyle and made it a household name. A Landmark Moment On April 17, 1935, Pan Am made aviation history when its S-42 Pioneer Clipper completed the first-ever flight to Hawaii, marking a milestone in transpacific travel. This bold move set the tone for Pan Am’s continued global expansion, bringing luxury to the skies with spacious seating, fine dining, and impeccable service for both domestic and international passengers. Pan Am’s Pop Culture Impact Pan Am’s glamour didn’t just end with its flights—it also left a lasting imprint on pop culture. The 2011 TV series "Pan Am" on Peacock captured the elegance of the airline’s heyday, following the lives of flight attendants and pilots in the 1960s. The show, while only lasting one season, gave viewers a nostalgic look at an era when air travel was an exclusive experience, blending retro fashion and intrigue. The Lockerbie Tragedy However, Pan Am’s legacy is not without its darker moments. The tragic bombing of Pan Am Flight 103 over Lockerbie, Scotland, in 1988 is one of the airline’s most somber chapters. The upcoming "Lockerbie" TV drama will explore the aftermath of this devastating event, showing how it changed global aviation and the airline industry forever. Pan Am’s Enduring Legacy Though Pan Am no longer exists, its influence continues. The airline’s commitment to luxury, service, and sophistication set the bar for modern air travel. Whether you're revisiting its golden era through the "Pan Am" series or reflecting on its tragic end with "Lockerbie", Pan Am’s story remains an essential part of aviation history, reminding us of a time when flying was synonymous with glamour and adventure.

In today’s world, hopping on a plane to Hawai’i is a breeze. But it wasn’t always simple. In fact, reaching the beautiful Hawaiian Islands used to be a long, risky, and arduous journey. Enter Pan American World Airways, better known as Pan Am, which made air travel to Hawai’i not just possible, but glamorous. The Humble Beginnings of Pan Am Founded in 1927, Pan Am started as a small airline with a fleet of single-engine aircraft that delivered mail across a few trans-oceanic routes. But the airline had bigger dreams. In the next decade, Pan Am's ambitions soared, and on April 17, 1935, history was made when the Pioneer Clipper—a Sikorsky S-42 flying boat piloted by the legendary Captain Edwin Musick—made the first successful flight from California to Hawai’i. The flight lasted about 18 hours, and the world had just witnessed the dawn of commercial trans-Pacific travel. That wasn’t all—later that year, in November 1935, Captain Musick completed the first-ever airmail flight to Hawai’i, carrying over 100,000 pieces of mail aboard the China Clipper, a Martin M-130. The arrival of the China Clipper in Hawai’i was met by a crowd of thousands, all eager to see this monumental moment in history. First Passengers, Big Dreams By October 21, 1936, Pan Am’s Hawai’i Clipper took off with its first passengers—seven lucky souls who paid a hefty $278 for a one-way ticket to Hawai’i. (To put that in perspective, that's over $4,700 in today’s money!) Over a thousand people had applied for those seven seats, and it marked the beginning of a new era where Hawai’i was no longer a far-off dream but a reachable destination. Not long after Hawai’i became the 50th state, Pan Am introduced the first jetliner flight from the mainland to Honolulu on a Boeing 707, ushering in the jet age for air travel to the Islands. And from there, the rest, as they say, is history. Pan Am: The Airline That Defined Air Travel Pan Am wasn’t just the first airline to offer regular flights to Hawai’i—it was America’s first international airline. During World War II, Pan Am’s experience in long-distance flights was so advanced that the U.S. Air Force turned to them for help. The airline’s cutting-edge technology didn’t stop there. Pan Am was the first to order jets, the first to fly the Boeing 747, and even the first to develop an electronic reservation and ticketing system—all revolutionary advancements that changed the way people traveled. By the 1960s, Pan Am was synonymous with the glamorous jet-setter culture. People aspired to board a Pan Am flight not just for the destination, but for the experience of flying in style. And it wasn’t just Hollywood stars who flew Pan Am. The British Invasion led by The Beatles famously arrived in the U.S. aboard Pan Am’s Clipper Defiance, a Boeing 707-321. A Moonshot Dream Pan Am’s big dreams didn’t stop with Hawai’i or the stars. The airline even had plans for moon flights. In the 1960s, Pan Am created the “First Moon Flights Club,” inviting people from around the world to sign up and pay a nominal fee for a chance to be among the first civilians to fly to the moon. Over 90,000 people joined the club, dreaming of a day when they could board a Pan Am spacecraft bound for outer space. While the moon flights never took off, it’s a testament to Pan Am’s innovative spirit and its vision of making the impossible possible. Pan Am’s Legacy Sadly, Pan Am ceased operations in 1991, but its legacy continues to live on. Even after the airline’s closure, the Pan Am name remains synonymous with a golden age of air travel. From the excitement of the first flights to Hawai’i to the luxury of flying on the world’s most advanced aircraft, Pan Am brought the world closer together, making places like Hawai’i accessible to all. Celebrate the Legacy with Vintage Pan Am Gear At Malibu Shirts, we’re excited to offer a collection of vintage Pan Am t-shirts, available in men’s, women’s, and kids’ sizes, to honor the airline that helped shape air travel history. We also carry Pan Am posters, carry-on and messenger bags, belts, passport covers, stickers, and signs, each celebrating the iconic history of both Pan Am and Hawai’i. Whether you're a fan of aviation history or simply nostalgic for the glamour of air travel's golden age, our collection will make you feel like you're soaring in the lap of luxury. Dream Big and Fly Pan Am Pan Am didn’t just help make flying to Hawai’i a reality—it changed the way the world traveled. From the first airmail flights to the dream of space travel, Pan Am’s legacy is one of innovation, adventure, and the glamour of the skies. At Malibu Shirts, we’re proud to keep that legacy alive with our vintage collection, so you can continue to dream big and celebrate the magic of flight—just like those early Pan Am passengers who first set foot in Hawai’i.

When Captain James Cook first set foot on the Hawaiian Islands in 1778, he marked the beginning of the Western world’s fascination with this tropical paradise in the Pacific. But it took more than 150 years before a machine other than a boat could get people to Hawai’i. For centuries, travelers had to rely on sailboats and steamships to reach this far-flung paradise. However, with the arrival of aviation, everything changed. One airline, in particular, helped bring the world to Hawai’i: Trans World Airlines, better known as TWA. The Beginnings of Aviation in Hawai’i While the dream of air travel to the islands was still in the distant future, planes were certainly visible over Hawai’i. In 1910, a flying exhibition in Honolulu featured Michigan’s J.C. “Bud” Mars, who taxied and then flew a bi-wing Curtiss airplane over a polo field, thrilling spectators with his daring maneuvers. But it wasn’t until 1927 that serious progress was made in connecting the islands to the mainland by air. That year, U.S. Army pilot Lester Maitland and navigator Lt. Albert Hegenberger made history with the first flight from the mainland to Hawai’i aboard the "Bird of Paradise." Their seaplane journey took nearly 26 hours, and while the planes of the time were still seaplanes (runways hadn’t yet been built), this was the beginning of a new era in air travel to the islands. Enter TWA: Bringing Hawai’i to the World Fast forward a few years, and the world was about to see the rise of one of the most iconic airlines in history: Trans World Airlines, or TWA. Born out of a merger between Transcontinental Air Transport and Western Air Express in 1930, TWA was initially known as the airline that would "fly you to the stars"—literally. Owned by the enigmatic billionaire and aviation enthusiast Howard Hughes starting in 1939, TWA quickly gained fame for its association with aviation legends like Charles Lindbergh and Eddie Rickenbacker, a famed World War I fighter pilot. TWA’s reputation as "The Airline Run by Flyers" made it a favorite among those who truly loved flying. Hughes’ deep involvement in the airline’s operations ensured that TWA remained cutting-edge, from pioneering new routes to elevating the luxury experience of flying. In the 1950s, TWA also became known as "The Airline to the Stars," thanks to Hughes’ Hollywood connections and the airline's popularity with A-list celebrities. But TWA’s impact wasn’t just limited to Hollywood—this was the airline that helped make Hawai’i more accessible than ever before, connecting the Islands to the rest of the world. TWA’s Historic Achievements TWA wasn’t just about glamor and glitz—it was a trailblazer in aviation history. In the 1950s, TWA became the first major American airline to hire an African American flight attendant, paving the way for greater inclusivity in the industry. Then, in 1961, TWA made history again by airing the first movie aboard a flight, forever changing the in-flight experience for passengers. Whether it was introducing the world to new technologies or pushing the boundaries of in-flight entertainment, TWA was at the forefront of aviation innovation. TWA and Hawai’i TWA’s legacy in Hawai’i is undeniable. Along with Pan Am, TWA played a crucial role in making air travel to the islands a reality. The airline’s iconic flights to Hawai’i allowed travelers from the mainland to experience the magic of Hawai’i without the long journey by boat. Over the years, TWA’s famous red tail logo became synonymous with air travel, and it was a badge of honor for anyone lucky enough to board one of their planes en route to paradise. Interestingly, TWA’s final flight, Flight 2, took off from Honolulu, bringing the airline’s storied history full circle. After decades of pioneering travel, TWA ceased operations in 2001 when it was purchased by American Airlines. But despite its closure, TWA’s impact on air travel, and especially on the connection between Hawai’i and the mainland, lives on. A Vintage Tribute to TWA At Malibu Shirts, we’re thrilled to offer a tribute to the iconic TWA airline with our vintage TWA t-shirts. Available in both men’s and women’s sizes, these tees are a nod to the golden age of aviation and the timeless allure of air travel to Hawai’i. We also offer TWA luggage stickers, perfect for those who want to add a bit of nostalgic flair to their travel gear. Whether you’ve flown on TWA before or just appreciate the history of this legendary airline, these vintage items are sure to take you back to a time when flying was truly an adventure. Soaring into History TWA was more than just an airline—it was a pioneer that helped connect Hawai’i to the rest of the world and brought the beauty of Polynesian culture to global attention. From its early days of seaplane flights to its iconic status as "The Airline to the Stars," TWA’s history is one of innovation, adventure, and passion for the skies. As we look back on its legacy, we’re reminded of how far aviation has come and how TWA helped shape the world of air travel as we know it today.

There’s nothing quite like the feeling of an endless summer day at the beach, with the sun setting over the horizon, the sound of waves crashing in the background, and the refreshing chill of a frosty beer in your hand. And when you’re in Hawai’i, there’s only one beer that truly captures that island vibe: Primo Beer. With a name like Primo, which means “the best” in Spanish, how could it not be? And, in our humble opinion, it is. Primo is more than just a cold drink—it’s a part of Hawai’i’s rich cultural fabric, representing not just a brew, but a lifestyle. The Origins of Primo Beer Primo Beer was first brewed in 1897 by the Honolulu Brewing & Malting Company, making it Hawai’i’s original beer. While the company itself is no longer in operation, the spirit of Primo lives on in every glass, keeping the taste of tradition alive. These days, the beer is brewed by the Keoki Brewing Company in Lihue, Kaua’i, but it still retains the same refreshing flavor that locals and visitors have come to know and love. One of the unique touches that make Primo stand out is the use of 5% cane sugar grown on Maui, which gives the beer a distinctively Hawaiian sweetness and crispness. It’s a perfect drink for a hot day, but also a reminder of the islands with every sip. Fun Facts About Primo Beer Primo isn’t just special for its taste—it also has a history filled with interesting tidbits. Did you know that the first aluminum beer can in the United States was made in Hawai’i? And it was Primo Beer that filled it! In 1958, Primo revolutionized the beer world by being the first to use this new technology. Talk about ahead of its time! Like many beverage brands in the late 1800s and early 1900s, Primo once marketed itself as a “healthful beverage.” In fact, it was once promoted as being “conducive to continued good health.” While that might raise an eyebrow today, back then, it was common for companies to tout the benefits of their products in such ways. But one thing’s for sure—Primo is definitely good for the soul. Part of Hawai’i’s Culture Over the years, Primo Beer has become more than just a drink; it’s a symbol of Hawai’i’s unique culture. It’s the beer of surfers, canoeists, and watermen and women, those who embrace the spirit of aloha and the laid-back lifestyle of the islands. Primo has cemented itself as a part of Hawai’i’s beach and surf scene, becoming as much a part of the culture as the waves themselves. Today, Primo Beer proudly supports local causes. Portions of its sales benefit the preservation of Hawaiian culture, including the Outrigger Duke Kahanamoku Foundation, which helps young people in Hawai’i follow in the footsteps of Duke Kahanamoku, the legendary Hawaiian waterman and Olympic gold medalist. The foundation is dedicated to education, athletics, and fostering the aloha spirit in future generations. Primo is also a sponsor of the Surfrider Foundation, continuing its commitment to the Hawaiian way of life and the ocean that defines it. A Legacy that Lives On In the mid-1900s, Primo Beer earned a reputation as “the beer that made Milwaukee jealous.” While its headquarters are now in Los Angeles, the heart and soul of Primo Beer still beat in Hawai’i. It’s a true island lager, loved by locals and tourists alike, and it continues to embody the spirit of the islands in every bottle and draft. Show Your Primo Spirit At Malibu Shirts, we’re proud to offer vintage Primo Beer t-shirts, made from 100% ringspun cotton. Whether you’re lounging on the beach or heading to a local bar for a cold one, our Primo Beer tees are the perfect way to show off your love for Hawai’i’s original brew. We also offer Primo Beer hats, featuring the iconic silhouette of Hawai’i’s King Kamehameha, a true symbol of the island’s strength and history. So, what are you waiting for? Grab a Primo, put on your favorite shirt, and say “okole maluna”—cheers in Hawaiian. Primo Beer is more than just a drink; it’s a way of life. And just like the beer, it never goes out of style.