If you’ve ever visited the North Shore of Oahu, chances are you’ve heard of Strong Current Surf Shop—a beloved local institution that’s been riding the waves of history since 1989. Founded by husband-and-wife duo Johnny and Bonnie Moore, this surf shop is much more than just a place to pick up your surfboard or grab a stylish t-shirt. It’s a slice of surfing history, a hub for locals and visitors alike, and the ultimate spot to soak in the true spirit of Hawaii. A Slice of Hawaiian Heaven, With a Big East Coast Twist Johnny and Bonnie weren’t always living the dream on Hawaii’s famous North Shore. In fact, they were just two regular folks from New Jersey who packed up and headed west in search of the ultimate island paradise. And what better place to chase that dream than the surf capital of the world, right? They didn’t just pack their surfboards—they brought their entrepreneurial spirit with them. So in 1989, Strong Current Surf Shop was born. Originally, the shop focused on selling surfboards, accessories, and apparel to surfers looking to take on the North Shore’s legendary waves. But what happened next was something unexpected—a twist that would turn this surf shop into a true North Shore staple. From Surfboards to Apparel Fame As it turns out, it wasn’t the surfboards that were drawing in the crowds—it was the apparel. Johnny and Bonnie were screen printing their own designs upstairs from the shop, and before they knew it, their tees, hats, and gear became the hot new trend in Hale’iwa. People loved the vibe, the design, and the authenticity. The shop’s clothing line was as much a part of North Shore surf culture as the waves themselves, and it wasn’t long before Strong Current became known for its epic apparel just as much as for its surfboards. And this was just the beginning. A Surf Museum in a Surf Shop? Yes, Please! In 1993, Johnny and Bonnie had a crazy idea—what if they could bring together the best of surf culture and history under one roof? This led to the birth of the Hale’iwa Surf Museum, which took up residence right inside the shop. Yes, you heard that right—a surf museum in an apparel store. Who knew that one of the most iconic surf shops in Hawaii would also be home to an incredible slice of surf history? Visitors can check out historic surfboards, memorabilia, and surf culture artifacts while picking up their new favorite Strong Current gear. It’s like getting a history lesson on the sport while picking out a new shirt to wear when you hit the waves. Pretty rad, right? Strong Current Today: A Must-Visit for Surf Lovers and Locals Fast-forward to today, and Strong Current Surf Shop is still going strong (pun totally intended). It’s not just a surf shop anymore—it’s a hub for surf culture, history, and the lifestyle of the North Shore. Whether you’re a local looking for some new gear, a tourist looking for the perfect souvenir, or someone who just wants to learn a little more about the roots of surfing, Strong Current is the place to be. From its roots as a small surfboard shop to becoming a full-blown surf museum with a cult following, Strong Current has firmly cemented itself as a cornerstone of North Shore life. Johnny and Bonnie may have left New Jersey behind, but their shop has brought a little piece of their East Coast roots to Hawaii, mixing both cultures in a way only a surf shop could. So, next time you're cruising down the North Shore, make sure you stop by Strong Current Surf Shop. Grab a shirt, soak in the surf history, and chat with the friendly staff about the rich culture that makes this place so special. After all, it’s been a part of the surf scene for decades—and it’s showing no signs of slowing down.

Surfing is more than just a sport—it's a way of life, a cultural phenomenon, and a global obsession. From the sunny shores of California to the beaches of Bali, the sport has captured the hearts and minds of millions, but its roots run deep in the Hawaiian Islands. So, grab your board and let’s ride through the history of surfing, from ancient Polynesian traditions to today’s modern-day wave riders! The Ancient Hawaiian Roots of Surfing Believe it or not, surfing was an integral part of life for native Hawaiians long before Europeans even set foot on the islands. Surfing wasn’t just a sport; it was woven into the fabric of Hawaiian culture, a way to connect with nature, show off skills, and even settle disputes. Chiefs and warriors were often the most skilled surfers, and the sport was played on different levels, from leisurely rides to intense competitions. When Europeans arrived in the late 18th century, they were introduced to this ancient practice—but not everyone was a fan. Missionaries, in particular, weren’t thrilled about the Hawaiian love for surfing and attempted to suppress it, labeling it as taboo. But, like the best surfers, surfing wasn’t going to wipe out that easily. The Resurgence of Surfing in the Mid-1900s Fast forward to the mid-1900s, and the sport of surfing experienced a major resurgence—this time, it was bigger and bolder than ever! Thanks to the efforts of passionate individuals like George Freeth and Duke Kahanamoku, surfing was reborn and began to spread far beyond Hawaii’s shores. Surfing became a symbol of freedom, adventure, and connection to the ocean, and soon enough, people around the world were grabbing boards and paddling out. In the 1950s and 60s, surfing’s popularity exploded, thanks in part to the rise of surf culture in California. It wasn’t just a sport anymore; it was a lifestyle, and surfers were the new rockstars, defining a whole new wave of youth culture. The Evolution of Surfboards: From Paipo to Shortboards One of the most fascinating parts of surfing’s history is the evolution of the surfboard itself. The earliest Hawaiian surfboards were crafted from wood, shaped and designed specifically for the unique waves of the islands. The paipo, a small, oval-shaped board used for body surfing, was one of the first types of boards used by ancient Hawaiians. As surfing evolved, so did the surfboard. Over time, the longboards made their way onto the scene—big, heavy boards that could ride large waves with ease. These boards were the mainstay of surfing culture for decades, allowing surfers to gracefully glide across waves. But the sport wasn’t done evolving yet! By the mid-20th century, the shortboard was introduced, and that’s when things really took off. These boards were shorter, lighter, and faster, perfect for making quick, sharp turns and carving up waves. This was the beginning of modern-day surfing as we know it. A Surfing Museum That’s Totally Rad If you’re as fascinated by the history of surfing as we are, you’ll want to check out the Malibu Shirts Surf Museum. This hidden gem is home to lifesize replicas of some of the most iconic Hawaiian surfboards in history. From ancient paipo boards to the legendary longboards and shortboards, the museum showcases how these boards have evolved over the centuries. Some of the most impressive pieces are those shaped by Dale Velzy, a pioneer in surfboard design who helped revolutionize the sport. Velzy’s boards are a must-see for any surf fan. His innovative designs changed the game for surfers everywhere, and his contributions to the world of surfing continue to inspire new generations of wave riders. Surfing Today: A Global Wave Today, surfing is a global sensation. Whether you’re hitting the beaches of Australia, Portugal, or Indonesia, the sport is a universal language. Surfing has influenced everything from fashion to music to film, and its cultural impact is undeniable. The lifestyle, the laid-back attitude, and the love for the ocean resonate with people everywhere. From its humble origins in ancient Hawaii to the modern-day surf culture, surfing is a sport that’s all about connecting with the sea, embracing adventure, and chasing the perfect wave. So, whether you’re paddling out for your first surf lesson or you're a seasoned pro riding the big ones, just know you're part of a legacy that stretches back centuries. So, next time you're at the beach, grab your board, and think about all the history beneath your feet as you paddle out to ride the waves! 

If there’s one place on Earth where you can witness the raw power of nature in action, it’s Kilauea, Hawaii’s 300,000-year-old volcanic superstar. This fiery marvel, located on the Big Island, isn’t just a volcano; it’s a living, breathing spectacle of molten rock and incredible natural beauty. Whether you're an adrenaline junkie, a history buff, or simply in search of a jaw-dropping destination, Kilauea is calling your name! A Volcano Like No Other Kilauea is one of the most active volcanoes on the planet, and it’s been in a fiery state of eruption for more than 30 years! Known for its broad, gentle slopes, it’s what’s called a "shield volcano," meaning its lava flows smoothly, spreading out like a shield. This gives visitors the unique opportunity to witness spectacular lava flows from a safe distance (no need for superhero-level bravery here). Kilauea’s eruptions have become legendary, with awe-inspiring moments in 1983, 2018, and even more recently in 2020 and 2023. If you’re lucky enough to visit during an eruption, you might catch the volcano performing its fiery show. And even if there’s no eruption at the moment, the landscape will still captivate you with its rugged beauty and hints of volcanic activity. What to See and Do With nearly 3 million visitors each year, Kilauea draws travelers from all over the world. Whether you want to hike through lava fields, take in a stunning scenic overlook, or explore the fascinating geological features of the area, there’s no shortage of things to do. Kilauea is like nature’s own theme park—but with more volcanoes and less plastic popcorn. For the ultimate Kilauea experience, try the Kilauea Iki Trail, which takes you through an ancient lava lake, or stop by the Jaggar Museum for some history and science. And don’t forget to check out the crater rim; it’s a thrilling sight that reminds you just how alive this volcanic wonderland is. A Stay at Kilauea Lodge and Restaurant After a day of adventure, there’s no better place to rest your head than the charming Kilauea Lodge and Restaurant, nestled in the heart of the volcano. This cozy bed and breakfast offers 16 rooms that fill up fast, so book early if you want a chance to stay here. Not only is the lodge a welcoming retreat, but its restaurant serves up delicious meals with a side of something truly special: views of the volcano itself. Make sure you plan to stick around until after dinner—because when night falls, you’re in for a truly magical experience. As the sky darkens, the lava’s orange glow creates an unforgettable scene, adding a little extra spark to your evening. More Than Just a Volcano Kilauea is more than just an explosive force of nature. It’s a testament to the power and resilience of the Earth, a place where the land is constantly changing, and a living example of Hawaii's spirit. With its stunning natural beauty, rich cultural history, and dynamic geological activity, Kilauea is the perfect place for those who want to see the planet in its most active, awe-inspiring state. So, if you’re ever planning a trip to Hawaii’s Big Island, make sure Kilauea is on your must-see list. It’s not just a volcano; it’s an unforgettable adventure that will leave you in awe of the power and majesty of our world. Ready to get up close and personal with the fiery heart of Hawaii? Pack your bags, book your stay, and get ready to feel the heat—both from the lava and from the excitement of one of the world’s most active volcanoes.