The Strong Current Surf Shop has been a staple on the North Shore since 1989. The shop was founded by the husband-and-wife team of Johnny and Bonnie Moore, who left New Jersey for a slice of Hawaiian heaven. Originally the shop sold surfboards, surfboard accessories and apparel, but it quickly became evident that their apparel, which they were screen printing upstairs from their shop, was the big draw. In 1993 the shop also became the home for the Hale'iwa Surf Museum. A surf museum in an apparel store, what a crazy idea, right?

MID- WEIGHT 80% RINGSPUN COTTON 20% POLYESTER UNISEX PULLOVER WITH FULL HOOD

• Premium Fleece
• Soft hand-feel
• Double needle stitching on all seams
• Generous pouch pockets
• 3 Panel hood with fleece lining foe extra comfort
• Matching draw cord with tipped ends and metal eyelets
• Ribbed 95% cotton %5 spandex cuffs and waistband
• Twill neck tape

Originating in the 1920s in California and Hawaii, dog surfing has become a popular world-wide phenomenon, drawing in crowds eager to see dogs trained to surf on bodyboards and surfboards, either with a human or solo. On the Waves in Waikiki , a silent film released in the 1930s, showcases Phillip K. Auna and his terrier Night Hawk, who is able to hang ten while surfing with his owner. In the 1950s, a photograph of Joseph “Scooter Boy” Kaopuiki and Sandy, his dog, surfing in Hawaii was published in UPI and distributed throughout the United States. In 2006, at Imperial Beach in California, the first Loews Coronado Bay Resort Surf Dog Competition was held and, today, continues to be the largest dog surfing competition in the U.S. When competing in canine surfing competitions, dogs are judged based on board size, dog’s confidence, and wave length and size. Competitors are able to register their dog in categories ranging from single or tandem surfing to dog size. Hawaii offers a host of dog friendly beaches from the beloved Waikiki Beach in Honolulu to Kailua Beach located near a dog-friendly mall to Kalapaki Beach, home to the popular Freddie’s Dog Park.

9.8 OZ 80% RINGSPUN COTTON 20% POLYESTER HEAVYWEIGHT UNISEX LETTERMAN JACKET

• Soft cotton faced fabric
• Knitted collar, cuffs and waistband in striped details
• Press-stud closure buttons
• Taped and hanging loop at back neck

Maui is famous for its beauty and laid-back attitude, but the Valley Island also has a rich heritage in surfing. Its modern history can be traced back to the Ho'okipa Surfriders Club formed in 1935. The club held surfboard paddling races in Kahului Harbor on Kamehameha Day in 1939, and again in 1959 when surfing began a new revival. They renamed themselves Maui Surf Club and held the First Annual Lahaina Invitational Surfboard Paddling Races, dated June 11, 1960.

DURABLE HEAVY-WEIGHT 100% COTTON CANVAS CONSTRUCTED JACKET

• 12 Ounce cotton canvas shell
• Matching 100% cotton lining
• Sewn on contrast competition stripes
• Generous pockets with reinforced openings
• Brass zipper closure with kissing welt
• Single button cuff
• Decorative front woven patch and back chenille patch
• Stylish front and back pleats

Street racing burned rubber through Los Angeles, California during the 1950s drawing fans of all ages with raucous noise and adrenaline thrills to this all-American sport. Opening its gates in October 1955, Lions Drag Strip welcomed 15,000 people to witness cars race in the Wilmington district of sunny L.A. The Lions Club International sponsored the beloved track, hosting a variety of races licensed by the American Hot Rod Association. After consistently holding races every Sunday for the next two years, Mickey Thompson, the strip manager, proposed Saturday night racing, leading to a rapid escalation of young fans in attendance. The drag strip thrived until 1972 when it was torn down to allow space for shipping cargo containers overseas. The memory of Lions Drag Strip cruises on today being honored through pop culture with comedians paying tribute to announcer Larry Huffman’s wired announcing style, in television series like The Munsters and MadMen , and Brad Pitt’s character in Once Upon a Time in Hollywood wearing a Lions Drag Strip t-shirt.

DURABLE HEAVY-WEIGHT 100% COTTON CANVAS CONSTRUCTED JACKET

• 12 Ounce cotton canvas shell
• Matching 100% cotton lining
• Sewn on contrast competition stripes
• Generous pockets with reinforced openings
• Brass zipper closure with kissing welt
• Single button cuff
• Decorative front woven patch and back chenille patch
• Stylish front and back pleats

Founded in 1961 by Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam revolutionized the surfing industry by producing polyurethane foam blanks. These blanks provided a basic surfboard construction for shapers to refine into their own individual models, and the blanks themselves were actually designed for Clark by such legendary shapers as Dale Velzy and Dick Brewer. At one point before closing in 2005, it is estimated that Clark supplied about 90% of all surfboard blanks in the entire world.

DURABLE HEAVY-WEIGHT 100% COTTON CANVAS CONSTRUCTED JACKET

• 12 Ounce cotton canvas shell
• Matching 100% cotton lining
• Sewn on contrast competition stripes
• Generous pockets with reinforced openings
• Brass zipper closure with kissing welt
• Single button cuff
• Decorative front woven patch and back chenille patch
• Stylish front and back pleats

The Malibu Surf Club was founded in 1952 by a small but dedicated group of surfers that included such well-known members as Matt Kivlin, Les Williams, Joe and Aggie Quigg, Nina "Honeybear" Warren, and rat pack original - Peter Lawford. Kivlin designed the original lettering for the club logo which first appeared on a classic surf sweater with the sewn-on hood.

DURABLE HEAVY-WEIGHT 100% COTTON CANVAS CONSTRUCTED JACKET

• 12 Ounce cotton canvas shell
• Matching 100% cotton lining
• Sewn on contrast competition stripes
• Generous pockets with reinforced openings
• Brass zipper closure with kissing welt
• Single button cuff
• Decorative front woven patch and back chenille patch
• Stylish front and back pleats

Kimo’s talented artwork showcases the astounding natural beauty of Hawaii’s landscape and the marine animals inhabiting Hawaii’s shorelines. Passionate about preserving the environment and ocean life, Kimo paints with rich, expressive hues unique to Hawaii, thus incorporating a surreal quality into his work. Kimo shares the love many feel for the exceptional beauty of Hawaiian nature, and strives for this beauty to continue. Hanauma Bay is not only one of the most popular tourist destinations on Oahu, but also functions to preserve the natural beauty unique to Hawaii. In 1967, Hanauma Bay was claimed by the State division of Fish and Game as a Marine Protected Area, meaning everything from marine organisms to sand, was protected. A group of volunteers began teaching visitors about coral reef conservation, providing insight on ways to help preserve the precious sea life. An additional kaleidoscope snorkeling experience is located in the ancient volcanic cinder cone about 3 miles off Maui’s south shore- Molokini. This islet and the surrounding 77 underwater acres were announced a Marine Life Conservation District in 1977, thus protected by the federal government. Molokini’s unique shape was created during World War II when the United States Navy used Molokini for target practice. Today, the exquisite islet offers a wide variety of corals and marine organisms inhabiting its sea life sanctuary.

5.5 OZ. 100% RINGSPUN COTTON UNISEX T-SHIRT

• Preshrunk, soft-washed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Believe it or not, Hawaii does, indeed, have an interstate highway. Now, you ask, how can an island have an interstate highway? Well, U.S. law states that federal highway funds can be used as long as the proposed highway connects military bases. Oahu’s Honolulu Highway, known to locals as  “H1,” connects Pearl Harbor with Diamond Head, which used to be home to Fort Ruger. The first portions of the H1 opened in 1953, and over a half century later, H1 still enables locals and visitors alike to explore the beautiful island of Oahu. There are also interstates H2 and H3, which completed in 1997, has arguably some of the most beautiful views of any US highway.

4.5 OZ. 100% RINGSPUN COTTON T-SHIRT

• 30 Singles Preshrunk Jersey Knit
• Direct to Garment Dyed
• High Stich Density for a smoother surface 
• Double-needle stitched sleeves and bottom hem
• Taped Neck and Shoulders

Founded in 1961 by Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam revolutionized the surfing industry by producing polyurethane foam blanks. These blanks provided a basic surfboard construction for shapers to refine into their own individual models, and the blanks themselves were actually designed for Clark by such legendary shapers as Dale Velzy and Dick Brewer. At one point before closing in 2005, it is estimated that Clark supplied about 90% of all surfboard blanks in the entire world. 

6.1 OZ. 100% RINGSPUN COTTON GARMENT-DYED T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Believe it or not, Hawaii does, indeed, have an interstate highway. Now, you ask, how can an island have an interstate highway? Well, U.S. law states that federal highway funds can be used as long as the proposed highway connects military bases. Oahu’s Honolulu Highway, known to locals as  “H1,” connects Pearl Harbor with Diamond Head, which used to be home to Fort Ruger. The first portions of the H1 opened in 1953, and over a half century later, H1 still enables locals and visitors alike to explore the beautiful island of Oahu. There are also interstates H2 and H3, which completed in 1997, has arguably some of the most beautiful views of any US highway.

80% COTTON 20% POLYESTER UNISEX PULLOVER WITH FULL HOOD

• Self-fabric lined hood
• Heavy drawstring cord
• Spandex ribbed cuffs & waistband
• Generous pouch pockets
• All over double needle stitching