Nestled in the heart of the North Shore of Oahu, the Strong Current Surf Shop has been riding the waves of Hawaiian culture and surf history since 1989. Founded by Johnny and Bonnie Moore, this surf shop is more than just a place to grab your next surfboard—it’s a vibrant slice of paradise steeped in tradition and community spirit.
From New Jersey to Hawaiian Heaven
When Johnny and Bonnie Moore traded the bustling shores of New Jersey for the sun-kissed sands of Hawaii, they had a vision. They wanted to create a space that celebrated the surf lifestyle and the island’s unique culture. What started as a modest shop selling surfboards and accessories quickly transformed into a hub of creativity and passion. As they began screen printing apparel upstairs, it became clear that their stylish and locally inspired designs were capturing the hearts of surfers and beachgoers alike.
A Unique Blend: Surfboards and a Museum
In 1993, Strong Current took an innovative leap by incorporating the Hale’iwa Surf Museum into the shop. Picture this: browsing for the latest surf gear while surrounded by surf history. The museum showcases the evolution of surfing on the North Shore, from its ancient Hawaiian roots to its present-day status as a global sport. Visitors can admire vintage boards, photographs, and memorabilia that tell the story of the waves that have shaped this iconic surf destination.
The Surfing Culture of Hawaii
Surfing is more than a sport in Hawaii; it’s a way of life deeply rooted in the islands’ history. The ancient Hawaiians revered the ocean, and surfing (or He'e Nalu, which means "to slide on water") was an integral part of their culture. It was a sport of kings, often played on the beautiful, rolling waves of Oahu’s North Shore. Today, Hawaii is known as the birthplace of modern surfing, attracting surfers from all over the world who come to ride its legendary breaks, like Waimea Bay and the infamous Banzai Pipeline.
Join the Ride
So, whether you’re in search of a new board, looking to expand your surf apparel collection, or simply wanting to soak up some surf history, the Strong Current Surf Shop is the place to be. With its rich history, community vibe, and connection to Hawaiian culture, it’s not just a store—it’s an experience.
As you stand on the shores of the North Shore, the waves beckoning you to ride, remember that Strong Current has been there through it all, celebrating the culture, the sport, and the love for the ocean since 1989. Grab your board, don your Strong Current apparel, and get ready to make some waves!
