Iconic Brands: A retrospective

In today’s world, hopping on a plane to Hawai’i is a breeze. But it wasn’t always simple. In fact, reaching the beautiful Hawaiian Islands used to be a long, risky, and arduous journey. Enter Pan American World Airways, better known as Pan Am, which made air travel to Hawai’i not just possible, but glamorous. The Humble Beginnings of Pan Am Founded in 1927, Pan Am started as a small airline with a fleet of single-engine aircraft that delivered mail across a few trans-oceanic routes. But the airline had bigger dreams. In the next decade, Pan Am's ambitions soared, and on April 17, 1935, history was made when the Pioneer Clipper—a Sikorsky S-42 flying boat piloted by the legendary Captain Edwin Musick—made the first successful flight from California to Hawai’i. The flight lasted about 18 hours, and the world had just witnessed the dawn of commercial trans-Pacific travel. That wasn’t all—later that year, in November 1935, Captain Musick completed the first-ever airmail flight to Hawai’i, carrying over 100,000 pieces of mail aboard the China Clipper, a Martin M-130. The arrival of the China Clipper in Hawai’i was met by a crowd of thousands, all eager to see this monumental moment in history. First Passengers, Big Dreams By October 21, 1936, Pan Am’s Hawai’i Clipper took off with its first passengers—seven lucky souls who paid a hefty $278 for a one-way ticket to Hawai’i. (To put that in perspective, that's over $4,700 in today’s money!) Over a thousand people had applied for those seven seats, and it marked the beginning of a new era where Hawai’i was no longer a far-off dream but a reachable destination. Not long after Hawai’i became the 50th state, Pan Am introduced the first jetliner flight from the mainland to Honolulu on a Boeing 707, ushering in the jet age for air travel to the Islands. And from there, the rest, as they say, is history. Pan Am: The Airline That Defined Air Travel Pan Am wasn’t just the first airline to offer regular flights to Hawai’i—it was America’s first international airline. During World War II, Pan Am’s experience in long-distance flights was so advanced that the U.S. Air Force turned to them for help. The airline’s cutting-edge technology didn’t stop there. Pan Am was the first to order jets, the first to fly the Boeing 747, and even the first to develop an electronic reservation and ticketing system—all revolutionary advancements that changed the way people traveled. By the 1960s, Pan Am was synonymous with the glamorous jet-setter culture. People aspired to board a Pan Am flight not just for the destination, but for the experience of flying in style. And it wasn’t just Hollywood stars who flew Pan Am. The British Invasion led by The Beatles famously arrived in the U.S. aboard Pan Am’s Clipper Defiance, a Boeing 707-321. A Moonshot Dream Pan Am’s big dreams didn’t stop with Hawai’i or the stars. The airline even had plans for moon flights. In the 1960s, Pan Am created the “First Moon Flights Club,” inviting people from around the world to sign up and pay a nominal fee for a chance to be among the first civilians to fly to the moon. Over 90,000 people joined the club, dreaming of a day when they could board a Pan Am spacecraft bound for outer space. While the moon flights never took off, it’s a testament to Pan Am’s innovative spirit and its vision of making the impossible possible. Pan Am’s Legacy Sadly, Pan Am ceased operations in 1991, but its legacy continues to live on. Even after the airline’s closure, the Pan Am name remains synonymous with a golden age of air travel. From the excitement of the first flights to Hawai’i to the luxury of flying on the world’s most advanced aircraft, Pan Am brought the world closer together, making places like Hawai’i accessible to all. Celebrate the Legacy with Vintage Pan Am Gear At Malibu Shirts, we’re excited to offer a collection of vintage Pan Am t-shirts, available in men’s, women’s, and kids’ sizes, to honor the airline that helped shape air travel history. We also carry Pan Am posters, carry-on and messenger bags, belts, passport covers, stickers, and signs, each celebrating the iconic history of both Pan Am and Hawai’i. Whether you're a fan of aviation history or simply nostalgic for the glamour of air travel's golden age, our collection will make you feel like you're soaring in the lap of luxury. Dream Big and Fly Pan Am Pan Am didn’t just help make flying to Hawai’i a reality—it changed the way the world traveled. From the first airmail flights to the dream of space travel, Pan Am’s legacy is one of innovation, adventure, and the glamour of the skies. At Malibu Shirts, we’re proud to keep that legacy alive with our vintage collection, so you can continue to dream big and celebrate the magic of flight—just like those early Pan Am passengers who first set foot in Hawai’i.

When Captain James Cook first set foot on the Hawaiian Islands in 1778, he marked the beginning of the Western world’s fascination with this tropical paradise in the Pacific. But it took more than 150 years before a machine other than a boat could get people to Hawai’i. For centuries, travelers had to rely on sailboats and steamships to reach this far-flung paradise. However, with the arrival of aviation, everything changed. One airline, in particular, helped bring the world to Hawai’i: Trans World Airlines, better known as TWA. The Beginnings of Aviation in Hawai’i While the dream of air travel to the islands was still in the distant future, planes were certainly visible over Hawai’i. In 1910, a flying exhibition in Honolulu featured Michigan’s J.C. “Bud” Mars, who taxied and then flew a bi-wing Curtiss airplane over a polo field, thrilling spectators with his daring maneuvers. But it wasn’t until 1927 that serious progress was made in connecting the islands to the mainland by air. That year, U.S. Army pilot Lester Maitland and navigator Lt. Albert Hegenberger made history with the first flight from the mainland to Hawai’i aboard the "Bird of Paradise." Their seaplane journey took nearly 26 hours, and while the planes of the time were still seaplanes (runways hadn’t yet been built), this was the beginning of a new era in air travel to the islands. Enter TWA: Bringing Hawai’i to the World Fast forward a few years, and the world was about to see the rise of one of the most iconic airlines in history: Trans World Airlines, or TWA. Born out of a merger between Transcontinental Air Transport and Western Air Express in 1930, TWA was initially known as the airline that would "fly you to the stars"—literally. Owned by the enigmatic billionaire and aviation enthusiast Howard Hughes starting in 1939, TWA quickly gained fame for its association with aviation legends like Charles Lindbergh and Eddie Rickenbacker, a famed World War I fighter pilot. TWA’s reputation as "The Airline Run by Flyers" made it a favorite among those who truly loved flying. Hughes’ deep involvement in the airline’s operations ensured that TWA remained cutting-edge, from pioneering new routes to elevating the luxury experience of flying. In the 1950s, TWA also became known as "The Airline to the Stars," thanks to Hughes’ Hollywood connections and the airline's popularity with A-list celebrities. But TWA’s impact wasn’t just limited to Hollywood—this was the airline that helped make Hawai’i more accessible than ever before, connecting the Islands to the rest of the world. TWA’s Historic Achievements TWA wasn’t just about glamor and glitz—it was a trailblazer in aviation history. In the 1950s, TWA became the first major American airline to hire an African American flight attendant, paving the way for greater inclusivity in the industry. Then, in 1961, TWA made history again by airing the first movie aboard a flight, forever changing the in-flight experience for passengers. Whether it was introducing the world to new technologies or pushing the boundaries of in-flight entertainment, TWA was at the forefront of aviation innovation. TWA and Hawai’i TWA’s legacy in Hawai’i is undeniable. Along with Pan Am, TWA played a crucial role in making air travel to the islands a reality. The airline’s iconic flights to Hawai’i allowed travelers from the mainland to experience the magic of Hawai’i without the long journey by boat. Over the years, TWA’s famous red tail logo became synonymous with air travel, and it was a badge of honor for anyone lucky enough to board one of their planes en route to paradise. Interestingly, TWA’s final flight, Flight 2, took off from Honolulu, bringing the airline’s storied history full circle. After decades of pioneering travel, TWA ceased operations in 2001 when it was purchased by American Airlines. But despite its closure, TWA’s impact on air travel, and especially on the connection between Hawai’i and the mainland, lives on. A Vintage Tribute to TWA At Malibu Shirts, we’re thrilled to offer a tribute to the iconic TWA airline with our vintage TWA t-shirts. Available in both men’s and women’s sizes, these tees are a nod to the golden age of aviation and the timeless allure of air travel to Hawai’i. We also offer TWA luggage stickers, perfect for those who want to add a bit of nostalgic flair to their travel gear. Whether you’ve flown on TWA before or just appreciate the history of this legendary airline, these vintage items are sure to take you back to a time when flying was truly an adventure. Soaring into History TWA was more than just an airline—it was a pioneer that helped connect Hawai’i to the rest of the world and brought the beauty of Polynesian culture to global attention. From its early days of seaplane flights to its iconic status as "The Airline to the Stars," TWA’s history is one of innovation, adventure, and passion for the skies. As we look back on its legacy, we’re reminded of how far aviation has come and how TWA helped shape the world of air travel as we know it today.

There’s nothing quite like the feeling of an endless summer day at the beach, with the sun setting over the horizon, the sound of waves crashing in the background, and the refreshing chill of a frosty beer in your hand. And when you’re in Hawai’i, there’s only one beer that truly captures that island vibe: Primo Beer. With a name like Primo, which means “the best” in Spanish, how could it not be? And, in our humble opinion, it is. Primo is more than just a cold drink—it’s a part of Hawai’i’s rich cultural fabric, representing not just a brew, but a lifestyle. The Origins of Primo Beer Primo Beer was first brewed in 1897 by the Honolulu Brewing & Malting Company, making it Hawai’i’s original beer. While the company itself is no longer in operation, the spirit of Primo lives on in every glass, keeping the taste of tradition alive. These days, the beer is brewed by the Keoki Brewing Company in Lihue, Kaua’i, but it still retains the same refreshing flavor that locals and visitors have come to know and love. One of the unique touches that make Primo stand out is the use of 5% cane sugar grown on Maui, which gives the beer a distinctively Hawaiian sweetness and crispness. It’s a perfect drink for a hot day, but also a reminder of the islands with every sip. Fun Facts About Primo Beer Primo isn’t just special for its taste—it also has a history filled with interesting tidbits. Did you know that the first aluminum beer can in the United States was made in Hawai’i? And it was Primo Beer that filled it! In 1958, Primo revolutionized the beer world by being the first to use this new technology. Talk about ahead of its time! Like many beverage brands in the late 1800s and early 1900s, Primo once marketed itself as a “healthful beverage.” In fact, it was once promoted as being “conducive to continued good health.” While that might raise an eyebrow today, back then, it was common for companies to tout the benefits of their products in such ways. But one thing’s for sure—Primo is definitely good for the soul. Part of Hawai’i’s Culture Over the years, Primo Beer has become more than just a drink; it’s a symbol of Hawai’i’s unique culture. It’s the beer of surfers, canoeists, and watermen and women, those who embrace the spirit of aloha and the laid-back lifestyle of the islands. Primo has cemented itself as a part of Hawai’i’s beach and surf scene, becoming as much a part of the culture as the waves themselves. Today, Primo Beer proudly supports local causes. Portions of its sales benefit the preservation of Hawaiian culture, including the Outrigger Duke Kahanamoku Foundation, which helps young people in Hawai’i follow in the footsteps of Duke Kahanamoku, the legendary Hawaiian waterman and Olympic gold medalist. The foundation is dedicated to education, athletics, and fostering the aloha spirit in future generations. Primo is also a sponsor of the Surfrider Foundation, continuing its commitment to the Hawaiian way of life and the ocean that defines it. A Legacy that Lives On In the mid-1900s, Primo Beer earned a reputation as “the beer that made Milwaukee jealous.” While its headquarters are now in Los Angeles, the heart and soul of Primo Beer still beat in Hawai’i. It’s a true island lager, loved by locals and tourists alike, and it continues to embody the spirit of the islands in every bottle and draft. Show Your Primo Spirit At Malibu Shirts, we’re proud to offer vintage Primo Beer t-shirts, made from 100% ringspun cotton. Whether you’re lounging on the beach or heading to a local bar for a cold one, our Primo Beer tees are the perfect way to show off your love for Hawai’i’s original brew. We also offer Primo Beer hats, featuring the iconic silhouette of Hawai’i’s King Kamehameha, a true symbol of the island’s strength and history. So, what are you waiting for? Grab a Primo, put on your favorite shirt, and say “okole maluna”—cheers in Hawaiian. Primo Beer is more than just a drink; it’s a way of life. And just like the beer, it never goes out of style.

Hawai’i, the most remote landmass in the world, boasts its very own interstate highway system. Hawai’i has not one, but three interstates, all on the island of Oahu. Hawai’i 1—also known as H1 or the Honolulu Highway—delivers some of the most stunning road views you'll ever experience. The Road Less Traveled Hawai’i may be surrounded by vast stretches of ocean, but that doesn’t stop it from being part of America's vast network of interstate highways. The island is home to H1, H2, and H3, all running through the island of Oahu, with H1 being the most famous of them all. If you're wondering how an island state gets an “interstate” system, it's simple: the term "interstate" refers to roads that were federally funded and often connect military bases. Most interstates, though, are contained within the borders of a single state—like Hawai’i’s highways. H1, also known as the Honolulu Highway, is the one to remember. It connects two iconic spots on the island—Waikiki’s Diamond Head and Pearl Harbor. It was the first highway in the state and, interestingly, its construction began in 1953, several years before Hawai’i even became a state in 1959. Talk about some early foresight! More Than Just a Road The H1 isn’t just any stretch of road—it’s a route that takes you past jaw-dropping natural landscapes and urban cityscapes alike. You’ll cruise along the edge of lush tropical landscapes, taking in the beauty of Oahu's coastline, and perhaps even catch a glimpse of the towering, emerald Koolau mountain range in the distance. There’s something magical about driving along a highway where the ocean is never far from view, and the bright Hawaiian skies set the stage for a journey that feels endless. But that’s not all. While H1 is stunning, there’s more to Hawai’i’s highways. H3, often regarded as one of the most expensive highways ever built in the U.S., offers breathtaking vistas as it winds through the Koolau mountains. And, if you’ve heard rumors, there are some who claim that H3 is cursed. Why? Well, its construction went through a sacred part of the mountain range, said to be the home of the Hawaiian goddess Papahanumoku. Spooky, right? But no matter what you believe, the drive through the mountains is nothing short of awe-inspiring. Why Hawai’i Has Interstates You might be wondering how Hawai’i got its interstate highways, especially given that it’s not connected to the mainland U.S. The answer lies in the word "interstate," which doesn’t necessarily mean the road crosses state borders. It simply means the road was federally funded and often connects strategic military locations. In Hawai’i’s case, the highways are vital links between military bases, but they also connect residents and visitors to some of the island’s most beautiful spots. A Highway to Remember While every state in America has its famous roads, Hawai’i’s H1 stands out for its incredible beauty, history, and importance. Whether you’re a local commuting through Honolulu or a visitor taking in the sights of Waikiki, driving on Hawai’i 1 is an experience you’ll never forget. You might even be inspired to make a stop along the way and soak in some of the best views the island has to offer. Show Your Love for Hawai’i 1 At Malibu Shirts, we’re all about celebrating the unique beauty of Hawai’i’s highways. We’re proud to offer Hawai’i Highway 1 t-shirts, available in both men’s and women’s sizes, as well as hats, stickers, and tote bags that let you take a piece of this iconic road with you wherever you go. These products are a perfect way to showcase your love for Hawai’i and its unforgettable scenic routes. So, what are you waiting for? Whether you’re road-tripping on Oahu or dreaming of future adventures, don’t forget about Hawai’i’s highways. They may be remote, but they’re among the most beautiful and scenic in the world. Road trip, anyone?

If you've ever dreamed of surfing beneath the sun, riding waves from one paradise to another, then you’ve felt the heart of Endless Summer — the legendary 1966 surf film that forever changed the way we think about adventure, surfing, and, well, life itself. A Dream for the Perfect Wave At its core, Endless Summer is simple: two surfers, Mike Hynson and Robert August, set out on an epic journey in search of the perfect wave. Their travels take them to some of the most breathtaking and remote surf destinations in the world: Africa, Australia, Tahiti, and Hawai’i. Accompanied by the smooth soundtrack of The Sandals, the movie captures not just the thrill of surfing but the spirit of chasing adventure with no end in sight. But here's the twist: this isn't just a surf movie; it's a lifestyle. The idea that one can chase summer forever—never letting the sun set on their quest for the perfect wave—is at the heart of the film. And while it’s packed with unforgettable surf scenes, Endless Summer also captures something much bigger: a sense of freedom, of timelessness, of chasing your dreams no matter where they take you. A Vision by Bruce Brown Directed by Bruce Brown, an Academy Award-nominated surfer, Endless Summer is as much a love letter to surf culture as it is a documentary. Brown wasn’t a Hollywood outsider trying to capitalize on the surf craze of the 1960s; he was one of the driving forces behind it. Having already made films like Slippery When Wet and Waterlogged, he was deeply embedded in the surfing world. Brown’s unique vision for Endless Summer was to tell a story without dialogue, relying solely on the stunning visuals and narration to communicate the passion and excitement of surfing. His narration is charming, lighthearted, and perfectly captures the essence of the adventure. With a modest $50,000 budget, the film went on to gross over $30 million—a testament to the film’s universal appeal and the way it resonated with audiences, both surfers and non-surfers alike. A Legacy Like No Other Endless Summer didn’t just make waves in the surf world—it made waves in popular culture. The film wasn’t just a hit in 1966; it has stood the test of time. In 2002, it was selected for preservation in the National Film Registry by the Library of Congress for its cultural, historical, and aesthetic significance. And in 2009, Bruce Brown, often referred to as the “Fellini of the foam” by The New York Times, was inducted into the Surfers Hall of Fame. But the true impact of Endless Summer is the way it shaped the global surf industry. As Keith Plocek notes in his article for LA Weekly, the film introduced “the perfect wave” into the surfer’s lexicon and helped create the template for marketing what would become a $130 billion global surf industry. In other words, Endless Summer didn’t just capture surf culture—it helped define it. In fact, for many surfers, it’s impossible to overstate just how influential the film is. For me, Endless Summer ignited a lifelong passion for surfing, collecting vintage surfing memorabilia, and eventually opening Malibu Shirts to share that passion with the world. Every time I watch the film, I’m reminded of what it means to chase that perfect wave—and to live with a sense of adventure and freedom. A Tribute to Endless Summer At Malibu Shirts, we’re proud to offer vintage Endless Summer merchandise that celebrates the timeless spirit of the film. From classic t-shirts featuring the iconic photograph by Bob Bagley to artwork by the legendary John Van Hamersveld (who also designed album covers for The Beatles and the Grateful Dead), our collection captures the essence of Endless Summer and the surf culture it helped inspire. We also offer Endless Summer tanks, tote bags, stickers, and signs, all designed to remind you of that never-ending pursuit of the perfect wave. Whether you’re a surfer, a collector, or someone who simply appreciates the joy of the open sea, we hope these items inspire you just as the film has inspired so many of us. The Perfect Wave, Endless Summer Endless Summer is more than a movie—it’s a cultural milestone, a surf icon, and a reminder to never stop chasing your dreams. So the next time you feel the urge to surf or simply to embrace the freedom of an endless summer, remember the lessons of this legendary film. The perfect wave is out there. And just like the surfers in Endless Summer, it’s waiting for you to find it.

If you're planning a trip to Maui, the Road to Hana should be at the top of your must-do list. This iconic drive is not just a road; it’s a three-hour adventure filled with rich cultural history, breathtaking landscapes, and unforgettable experiences. The Road to Hana: A Historical Overview The journey officially began in 1962 when 52 miles of winding roads were paved to connect Kahului in East Maui to the charming town of Hana. What makes this highway so special? For starters, it boasts 56 one-lane bridges and a staggering 617 curves, making it one of the most scenic and winding drives in the world. Each twist and turn reveals stunning vistas, lush rainforests, and hidden waterfalls, inviting you to pull over and soak in the beauty. Cultural Riches Along the Way As you navigate the curves of the Road to Hana, you’ll find that the natural beauty is only part of the allure. The road is lined with historical sites that offer a glimpse into Maui’s rich cultural past. One significant stop is the cave of Queen Ka’ahumanu, the birthplace of the wife of Hawaii’s King Kamehameha I. This site connects you to the legacy of Hawaiian royalty and the island's storied history. Another notable site is the final resting place of Charles Lindbergh, the first American aviator to complete a transatlantic flight. Lindbergh’s grave, located near Hana, is a peaceful spot surrounded by stunning ocean views, allowing visitors to reflect on his incredible contributions to aviation and exploration. A Fan Favorite Recently, Travis Kelce was spotted wearing the Malibu Shirts’ Road to Hana t-shirt, showcasing his love for the scenic route. His choice of apparel is a testament to how this drive has become a symbol of adventure and a must-experience for anyone visiting Maui. Kelce’s influence as a professional athlete, along with his passion for exploration, encourages many of his fans to follow in his footsteps and explore the beauty of the Hawaiian Islands.

Nestled in the heart of the North Shore of Oahu, the Strong Current Surf Shop has been riding the waves of Hawaiian culture and surf history since 1989. Founded by Johnny and Bonnie Moore, this surf shop is more than just a place to grab your next surfboard—it’s a vibrant slice of paradise steeped in tradition and community spirit. From New Jersey to Hawaiian Heaven When Johnny and Bonnie Moore traded the bustling shores of New Jersey for the sun-kissed sands of Hawaii, they had a vision. They wanted to create a space that celebrated the surf lifestyle and the island’s unique culture. What started as a modest shop selling surfboards and accessories quickly transformed into a hub of creativity and passion. As they began screen printing apparel upstairs, it became clear that their stylish and locally inspired designs were capturing the hearts of surfers and beachgoers alike. A Unique Blend: Surfboards and a Museum In 1993, Strong Current took an innovative leap by incorporating the Hale’iwa Surf Museum into the shop. Picture this: browsing for the latest surf gear while surrounded by surf history. The museum showcases the evolution of surfing on the North Shore, from its ancient Hawaiian roots to its present-day status as a global sport. Visitors can admire vintage boards, photographs, and memorabilia that tell the story of the waves that have shaped this iconic surf destination. The Surfing Culture of Hawaii Surfing is more than a sport in Hawaii; it’s a way of life deeply rooted in the islands’ history. The ancient Hawaiians revered the ocean, and surfing (or He'e Nalu, which means "to slide on water") was an integral part of their culture. It was a sport of kings, often played on the beautiful, rolling waves of Oahu’s North Shore. Today, Hawaii is known as the birthplace of modern surfing, attracting surfers from all over the world who come to ride its legendary breaks, like Waimea Bay and the infamous Banzai Pipeline. Join the Ride So, whether you’re in search of a new board, looking to expand your surf apparel collection, or simply wanting to soak up some surf history, the Strong Current Surf Shop is the place to be. With its rich history, community vibe, and connection to Hawaiian culture, it’s not just a store—it’s an experience. As you stand on the shores of the North Shore, the waves beckoning you to ride, remember that Strong Current has been there through it all, celebrating the culture, the sport, and the love for the ocean since 1989. Grab your board, don your Strong Current apparel, and get ready to make some waves!