A North Shore Legend Since 1989

If you’ve ever visited the North Shore of Oahu, chances are you’ve heard of Strong Current Surf Shop—a beloved local institution that’s been riding the waves of history since 1989. Founded by husband-and-wife duo Johnny and Bonnie Moore, this surf shop is much more than just a place to pick up your surfboard or grab a stylish t-shirt. It’s a slice of surfing history, a hub for locals and visitors alike, and the ultimate spot to soak in the true spirit of Hawaii.

A Slice of Hawaiian Heaven, With a Big East Coast Twist

Johnny and Bonnie weren’t always living the dream on Hawaii’s famous North Shore. In fact, they were just two regular folks from New Jersey who packed up and headed west in search of the ultimate island paradise. And what better place to chase that dream than the surf capital of the world, right? They didn’t just pack their surfboards—they brought their entrepreneurial spirit with them.

So in 1989, Strong Current Surf Shop was born. Originally, the shop focused on selling surfboards, accessories, and apparel to surfers looking to take on the North Shore’s legendary waves. But what happened next was something unexpected—a twist that would turn this surf shop into a true North Shore staple.

From Surfboards to Apparel Fame

As it turns out, it wasn’t the surfboards that were drawing in the crowds—it was the apparel. Johnny and Bonnie were screen printing their own designs upstairs from the shop, and before they knew it, their tees, hats, and gear became the hot new trend in Hale’iwa. People loved the vibe, the design, and the authenticity. The shop’s clothing line was as much a part of North Shore surf culture as the waves themselves, and it wasn’t long before Strong Current became known for its epic apparel just as much as for its surfboards.

And this was just the beginning.

A Surf Museum in a Surf Shop? Yes, Please!

In 1993, Johnny and Bonnie had a crazy idea—what if they could bring together the best of surf culture and history under one roof? This led to the birth of the Hale’iwa Surf Museum, which took up residence right inside the shop. Yes, you heard that right—a surf museum in an apparel store. Who knew that one of the most iconic surf shops in Hawaii would also be home to an incredible slice of surf history?

Visitors can check out historic surfboards, memorabilia, and surf culture artifacts while picking up their new favorite Strong Current gear. It’s like getting a history lesson on the sport while picking out a new shirt to wear when you hit the waves. Pretty rad, right?

Strong Current Today: A Must-Visit for Surf Lovers and Locals

Fast-forward to today, and Strong Current Surf Shop is still going strong (pun totally intended). It’s not just a surf shop anymore—it’s a hub for surf culture, history, and the lifestyle of the North Shore. Whether you’re a local looking for some new gear, a tourist looking for the perfect souvenir, or someone who just wants to learn a little more about the roots of surfing, Strong Current is the place to be.

From its roots as a small surfboard shop to becoming a full-blown surf museum with a cult following, Strong Current has firmly cemented itself as a cornerstone of North Shore life. Johnny and Bonnie may have left New Jersey behind, but their shop has brought a little piece of their East Coast roots to Hawaii, mixing both cultures in a way only a surf shop could.

So, next time you're cruising down the North Shore, make sure you stop by Strong Current Surf Shop. Grab a shirt, soak in the surf history, and chat with the friendly staff about the rich culture that makes this place so special. After all, it’s been a part of the surf scene for decades—and it’s showing no signs of slowing down.