Iconic Brands: A retrospective

Montague Rods & Reels, a renowned fishing tackle company founded by Bill Montague in 1948, gained widespread popularity during the 1950s and 1960s for its high-quality fishing rods and reels. Known for their durability and reliability, the company's products became a top choice for anglers worldwide. However, the 1970s and 1980s brought increased competition, challenging Montague's market position. Despite these hurdles, the brand persevered, staying true to its commitment to producing top-tier fishing gear. In 1955, Montague Rods & Reels merged with other fishing industry players, ensuring the continuation of its legacy and cementing its reputation as a trusted name in the angling world.