The Legacy of Martin Fish Lure - America’s Iconic Fishing Companion

Fishing enthusiasts know that the right lure can make all the difference. But did you know that one of the most legendary lures in American fishing history was born almost a century ago?

In 1927, a man named Joseph Martin set out to create something special. Based in Seattle, Washington, he founded Martin Fish Lure, a company that would go on to produce some of the most renowned fishing lures in the United States. Martin's early work would lay the foundation for what would become one of the largest fishing lure manufacturers in the country.

Martin Fish Lure quickly made a name for itself with a wide variety of lures designed for different fishing styles. Among their offerings were fly rod poppers, pikes, and injured minnows—but it was their salmon plugs that truly put them on the map. These lures were so effective that Martin Fish Lure became the largest producer of salmon plugs in the United States.

Some of the most famous lures created by Martin Fish Lure include the Model 77, the Jetty Model, and the Atom look-alike. Each one was carefully designed to capture the attention of fish in the saltwater environment, ensuring that anglers had the tools they needed for a successful day on the water.

One of the key players in Martin’s success was the Injured Minnow Lure, which the company began manufacturing in the 1930s. The Injured Minnow was an innovative design that mimicked the erratic movements of a distressed fish, making it an irresistible target for predatory fish. The lure’s success mirrored that of other industry game-changers like the Creek Chub Injured Minnow and Heddon SOS, which were also made of wood—a common material for fishing lures at the time.

Martin Fish Lure was able to combine high-quality craftsmanship with innovative designs to create products that anglers loved, and as a result, the company thrived well into the 1980s.

Though Joseph Martin passed away in 1943, the company he built continued to prosper for decades. Martin Fish Lure’s legacy lives on today, with anglers still appreciating the craftsmanship and innovation that defined their lures. The influence of these early lures can still be seen in modern fishing tackle, ensuring that Martin’s vision continues to guide both novice and experienced anglers alike.

So, whether you're casting out into saltwater or freshwater, take a moment to appreciate the history that lies in your tackle box. Who knows? That lure in your hand might just be one of America’s most beloved fishing companions—created nearly a century ago but still reeling in the big ones today!

Happy fishing!