Maui is famous for its beauty and laid-back attitude, but the Valley Island also has a rich heritage in surfing. Its modern history can be traced back to the Ho'okipa Surfriders Club formed in 1935. The club held surfboard paddling races in Kahului Harbor on Kamehameha Day in 1939, and again in 1959 when surfing began a new revival. They renamed themselves Maui Surf Club and held the First Annual Lahaina Invitational Surfboard Paddling Races, dated June 11, 1960.
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One of a handful of "Surf Clubs" advertised in magazines during the surfing boom of the 1960's. By filling out the membership request and mailing it in with the membership fee, a club member would usually receive an official membership card as well as some identifying club branded gift such as a t-shirt or sticker. While obviously a gimmick, the opportunity to be part of a surf club for kids across the country was a chance to be part of a cultural phenomenon as surfing was exploding into the social conscious of both consumers and marketers.
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The United States Surfing Association was formed in 1961 to improve the sport’s image as well as to govern surf competitions throughout the United States. USSA members, such as Corky Carroll, Mike Doyle, David Nuuhiwa and Joyce Hoffman, competed in world-class surf contests all across the globe. Issued jerseys displaying their call numbers, they were judged on a point system through various heats, with the top point-getter taking home the championship trophy. Following the 1967 season, the USSA split into four regional groups: the Western Surfing Association, the Eastern Surfing Association, the Hawaiian Surfing Association and the Gulf Coast Surfing Association. Winners of the 1967 United States Surfing Championship held in Huntington Beach, CA were Corky Carroll (men's), Joyce Hoffman (woman's) and Dru Harrison (juniors).
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Known as "The Hawk", Dale is a surfer, a celebrity, a hell-raising rebel, a revolutionary retailer, a hall of fame surfer, a surf film financier, a lifeguard, and most of all, a shaper. A master shaper in his own right, Joe Quigg said, "You couldn't even sell a board in the sixties unless it looked like a Velzy board." Dale opened Velzy Surfboards (the world's first surf shop) in Manhattan Beach in 1949, and within years had shops all along Southern California's coast, and in Hawaii. Dale was so influential that a stretch of Hawaii's famous North Shore - now known as Velzyland - was named in his honor. In his 50 plus years of building boards for the best surfers the sport has ever known, Dale designed dozens of surfboards, each revolutionizing surfing in its own way.
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In ancient Hawaii, the surf at Waikiki was second only to the Big Island’s Kona Coast. Today, when it comes to surf clubs, the Waikiki Surf Club is second to none. Originally, there was the exclusive Outrigger Canoe Club, which consisted mostly of mainland born haoles, and the Hui Nalu, whose membership included mainly native Hawaiians. In 1948 the best ideals of both clubs were realized in the Waikiki Surf Club.
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Surfer magazine called Makaha one of the “25 Best Waves in the World.” Hawaiian for “fierce,” Makaha is regarded in many circles as the home of big wave surfing, due in large part to the 30 foot wave that Greg “Da Bull” Noll caught in 1969. Until the advent of tow-in surfing, it was the largest wave ever ridden.
From 1954 to 1971, Makaha was home to the biggest surf competition of the day, the Makaha International Surfing Championships. Honolulu surfer and restaurant supplier John Lind created the winter contest, sponsored by the Waianae Lions Club and Waikiki Surf Club, to attract the world’s best surfers.
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Believe it or not, Hawaii does, indeed, have an interstate highway. Now, you ask, how can an island have an interstate highway? Well, U.S. law states that federal highway funds can be used as long as the proposed highway connects military bases. Oahu’s Honolulu Highway, known to locals as “H1,” connects Pearl Harbor with Diamond Head, which used to be home to Fort Ruger. The first portions of the H1 opened in 1953, and over a half century later, H1 still enables locals and visitors alike to explore the beautiful island of Oahu. There are also interstates H2 and H3, which completed in 1997, has arguably some of the most beautiful views of any US highway.
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Like many of the early fliers, American Airlines started as a conglomeration of smaller regional airlines whose primary business was delivering US Mail. After World War II, American expanded its passenger business, including transcontinental jet service and routes to Hawaii. By 1970 there was a direct flight from New York to Honolulu, offering many mainlanders their first chance to visit the beautiful Aloha State. A few years later in 1973, American became the first major airline to employ a female pilot. Throughout the years American Airlines has been a major innovator in aviation and helped spread Aloha around the globe.
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Like many of the early fliers, American Airlines started as a conglomeration of smaller regional airlines whose primary business was delivering US Mail. After World War II, American expanded its passenger business, including transcontinental jet service and routes to Hawaii. By 1970 there was a direct flight from New York to Honolulu, offering many mainlanders their first chance to visit the beautiful Aloha State. A few years later in 1973, American became the first major airline to employ a female pilot. Throughout the years American Airlines has been a major innovator in aviation and helped spread Aloha around the globe.
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Starting in 1927 with a vision, some single engine aircraft and a few trans-oceanic routes, Pan Am's emphasis on image and branding created the "jet-setter" lifestyle. On April 17, 1935, the S-42 Pioneer Clipper skimmed to the first ever landing in Hawaiian waters after a flight from Alameda, California that lasted 17 hours and 44 minutes. Offering luxury to both domestic and international travelers, Pan Am has left behind a legacy of comfort and sophistication that still resonates today.
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It is believed that the traditional hula, Kahiko, has been part of the Hawaiian culture since ancient times. Today it is much more common to see the contemporary hula known as ‘Auana. King David Kalakaua, revered as the Merrie Monarch, had a profound love and appreciation for the hula dance. He said, “Hula is the language of the heart, and, therefore, the heartbeat of the Hawaiian people.” Everything that one does when hula dancing means something. The face, the hands, the feet, and the hips all look or move a certain way, each playing a part of the larger story.
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The Grand Hotel in Wailuku Maui opened in 1916 and was considered the premier hotel on Maui. Designed by Honolulu architect, J. Holmberg, the hotel featured a spacious lobby and dining room as well as a wrap around lanai. In 1929 the "Maui Grand," as it was now called, underwent an extensive renovation adding an entirely new 25 room wing, bringing the total rooms to 61, making it the largest hotel in Maui County through the end of WWII. The hotel remained open through the early 1960's.
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For the best plate meals in Waikiki, you actually have to head to Kapahulu. Situated a short distance up the road from Diamond Head, Rainbow Drive-In serves up ono grindz, which visitors to Hawai'i quickly learn means delicious food. Seiju Ifuku, the founder of Rainbow Drive-In, learned to cook while serving in the Army during World War II. He and his wife Ayako opened up Rainbow Drive-In in 1961. For 50 years, their philosophy has been to offer generous portions of hearty, simple food to the working person. Everyone always comes back for da ono grindz!
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Trans World Airlines history dates all the way back to 1930 when they had the aviation pioneers like Charles Lindbergh and Jack Frye helping them build their brand as “The Airline Run by Flyers.” TWA was the chief rival to Pan American Airways for international travel, beginning in the 1940's. Their all-jet fleet was recognized all over the world and their trailblazing contributions to airport design helped revolutionize the industry. TWA went through multiple bankruptcies in the 1990's before merging with American Airlines in 2001.
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Like the natural beauty of its ingredients, Waialua Soda Works is inspired by elements familiar to the Hawaiian Islands. Reviving a local soda bottling tradition that goes back more than 100 years, the company uses only clear glass bottles, pure cane sugar, and natural flavors to make its pineapple, mango, root beer, and vanilla cream sodas. The products feature local ingredients such as Maui Brand natural white cane sugar, Big Island vanilla, and honey from Kauai. Refreshing Waialua Soda Works is owned and operated from a warehouse in the historic town of Waialua, located on the famous North Shore of Oahu.
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Starting in 1927 with a vision, some single engine aircraft and a few trans-oceanic routes, Pan Am's emphasis on image and branding created the "jet-setter" lifestyle. On April 17, 1935, the S-42 Pioneer Clipper skimmed to the first ever landing in Hawaiian waters after a flight from Alameda, California that lasted 17 hours and 44 minutes. Offering luxury to both domestic and international travelers, Pan Am has left behind a legacy of comfort and sophistication that still resonates today.
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- Dimensions: 12" X 18" Weighs: 2lbs.
- Made with heavy gauge steel
- Baked and Powder Coated Sublimation Printing for a durable & long-lasting finish
Shaved ice has been a Hawaiian tradition ever since the plantation days. Hot, exhausted workers would shave a block of ice with a hand saw and flavor it with juice, which is basically the same way it's done today! The Aoki family has been making shave ice since the 1930's when the Shimoda family sold the cool treat in the old Haliewa Theater. After the theatre closed, Sumie Shimoda Aoki and her son Michael Aoki, opened up Aoki's Shave Ice in 1981. Nestled in historic Haliewa town, Aoki's makes all their own syrup daily and offers delicious flavors of ice cream and smoothies as well.
VINTAGE METAL SIGN
- Dimensions: 12" X 18" Weighs: 2lbs.
- Made with heavy gauge steel
- Baked and Powder Coated Sublimation Printing for a durable & long-lasting finish
Known as "The Hawk", Dale is a surfer, a celebrity, a hell-raising rebel, a revolutionary retailer, a hall of fame surfer, a surf film financier, a lifeguard, and most of all, a shaper. A master shaper in his own right, Joe Quigg said, "You couldn't even sell a board in the sixties unless it looked like a Velzy board." Dale opened Velzy Surfboards (the world's first surf shop) in Manhattan Beach in 1949, and within years had shops all along Southern California's coast, and in Hawaii. Dale was so influential that a stretch of Hawaii's famous North Shore - now known as Velzyland - was named in his honor. In his 50 plus years of building boards for the best surfers the sport has ever known, Dale designed dozens of surfboards, each revolutionizing surfing in its own way.
VINTAGE METAL SIGN
- Dimensions: 12" X 18" Weighs: 2lbs.
- Made with heavy gauge steel
- Baked and Powder Coated Sublimation Printing for a durable & long-lasting finish
Founded in 1961 by Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam revolutionized the surfing industry by producing polyurethane foam blanks. These blanks provided a basic surfboard construction for shapers to refine into their own individual models, and the blanks themselves were actually designed for Clark by such legendary shapers as Dale Velzy and Dick Brewer. At one point before closing in 2005, it is estimated that Clark supplied about 90% of all surfboard blanks in the entire world.
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VINTAGE METAL SIGN
- Dimensions: 12" X 15" Weighs: 2lbs.
- Made with heavy gauge steel
- Baked and Powder Coated Sublimation Printing for a durable & long-lasting finish
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Hanauma Bay is not only one of the most popular tourist destinations on Oahu but also functions to preserve the natural beauty unique to Hawaii. In 1967, Hanauma Bay was claimed by the State Division of Fish and Game as a Marine Protected Area, meaning everything from marine organisms to sand, was protected. A group of volunteers began teaching visitors about coral reef conservation, providing insight on ways to help preserve the precious sea life.
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- Made with heavy gauge steel
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A kaleidoscope snorkeling experience is located in the ancient volcanic cinder cone about 3 miles off Maui’s south shore- Molokini. This islet and the surrounding 77 underwater acres were announced a Marine Life Conservation District in 1977, thus protected by the federal government. Molokini’s unique shape was created during World War II when the United States Navy used Molokini for target practice. Today, the exquisite islet offers a wide variety of corals and marine organisms inhabiting its sea life sanctuary.
VINTAGE METAL SIGN
- Dimensions: 12" X 18" Weighs: 2lbs.
- Made with heavy gauge steel
- Baked and Powder Coated Sublimation Printing for a durable & long-lasting finish
Today the sport of surfing and its cultural impact is felt all around the globe. Surfing was an integral part of life among native Hawaiians when Europeans began to arrive in the late 18th century. After being labeled as a taboo by Missionaries, surfing had a major resurgence in the mid 1900s. The history of surfing can be seen through the evolution of Hawaiian & California surfboards from the ancient paipo to the modern shortboard. Lifesize replicas of many of these boards are on display in the Malibu Shirts surf museum, including those shaped by the legendary Dale Velzy.
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- Sheet size: 4" X 5.25"
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- For indoor and outdoor use
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