Primo

Hawai’i’s original beer is back! Brewing on the Islands dates back to 1812 with Don Francisco de Paula Marin, but it was in 1897 that the Hawai’i Brewing Company introduced Primo Beer, quickly earning the title of "the Hawaiian beer." Known for its unique flavor, thanks to a touch of raw Hawaiian cane sugar, Primo became a favorite among locals and watermen alike, perfectly complementing the tropical, laid-back Aloha lifestyle. Now available once again, Primo continues its legacy, and we at Malibu Shirts are excited to carry a collection of Primo apparel that celebrates this iconic Hawaiian brew and its rich history.

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