A Throwback to Volcom’s First Logo

Let’s throw it back to 1991. Grunge was loud, skate decks were louder, and two friends, Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall, decided to start a brand built on chaos and freedom. Enter Volcom. Armed with a borrowed five grand and zero business plans, they came up with a name and a logo that would outlive every baggy pair of jeans from that decade.

That first Volcom logo, the Stone, was pure rebellion in geometric form. Black and white, sharp edges, no frills. It looked like a diamond that had been through a mosh pit. The Stone stood for strength, independence, and the brand’s early motto, “Youth Against Establishment.” When you wore it, you weren’t just repping a company... you were giving the finger (stylishly) to conformity.

Volcom didn’t care about polish; it cared about attitude. And somehow, that scrappy logo from a bedroom startup became one of the most recognizable symbols in surf, skate, and snow culture. Thirty-plus years later, the Stone hasn’t changed because you don’t mess with a classic that already rocks.