Heart of the Wave: The Story Behind the Original Roxy Logo

Let’s rewind to the early ’90s, when surf culture was booming and Quiksilver was already ruling the waves. Someone finally asked the obvious question: where’s the brand for women who ride? In 1990, Quiksilver launched Roxy, a line made for women who surf, skate, snowboard, and live for the ocean. 

Then came 1993, the year Roxy unveiled its now-iconic logo: a heart formed by two mirrored Quiksilver logos. That clever design move transformed Quiksilver’s mountain-and-wave emblem, originally inspired by the Japanese print The Great Wave off Kanagawa, into something new. Flipped and joined together, the two halves created a heart that perfectly captured Roxy’s essence: love for the sea, strength, and feminine edge. It was bold, graphic, and instantly recognizable, splashed across bikinis, boards, and snow jackets alike.

The Roxy heart didn’t just represent style, it represented belonging. It told the world that women had their own place in surf and snow culture, not as spectators, but as riders, competitors, and leaders. It was a logo born from rebellion and reshaped into empowerment.

Decades later, that same heart still beats across beaches and mountains. The colors, the font, the attitude... everything about the original Roxy logo radiates confidence and independence. It’s more than nostalgia; it’s a symbol of women carving their own wave.