How Roxy Empowered Women in Surfing

The 1990s brought a new kind of surf energy. Out of that came Roxy, a brand created by Quiksilver for women who lived and breathed the ocean. From the very start, Roxy wasn’t about following trends; it was about living the lifestyle... chasing waves at sunrise, salty hair, sun-kissed skin, and endless summer days.

The heart-shaped Roxy logo, made from two mirrored Quiksilver waves, perfectly captured that feeling. It symbolized love for the sea, the thrill of adventure, and the effortless strength of the women who wore it. It was a reflection of passion and play.

Roxy quickly became a staple on beaches and in surf towns around the world. From bikinis and boardshorts to wetsuits and snow jackets, it blended performance with a carefree spirit. And with surfers like Lisa Andersen, Stephanie Gilmore, and Carissa Moore representing the brand, Roxy became synonymous with grace, power, and progression in the water.

Decades later, Roxy still carries that same wave-riding spirit. It’s more than a brand; it’s a celebration of women who feel most alive in motion, chasing the horizon, and finding freedom in every wave.