Iconic Brands: A retrospective

In the quiet, picturesque town of Hana on Maui’s eastern coast, there's a place where history, family, and community converge—the Hasegawa General Store. Established in 1910 by Shoichi and Saburo Hasegawa, this family-owned store has been serving the local community for over a century, making it one of the oldest businesses still operating on Maui. More than just a store, the Hasegawa General Store is a beloved local landmark that offers a glimpse into the past. The weathered, iconic green building with its rusted tin roof stands as a reminder of simpler times, a stark contrast to the ever-evolving world beyond Hana’s remote shores. Yet, this is what makes it so special. In a town where time seems to slow down, Hasegawa General Store remains a cornerstone for residents and visitors alike. For locals, it’s a reliable source of everyday essentials and a place that holds memories of generations past. For visitors, it’s an essential stop on their journey through the lush, tropical beauty of Hana—a place to grab a snack, pick up a local souvenir, or simply experience the charm of old Hawaii. This small but mighty general store has even been immortalized in song, with Paul Weston’s 1961 tune "The Hasegawa General Store" paying homage to its enduring presence. As one of the few remaining family-owned businesses on the island, it represents a commitment to tradition, community, and the unique lifestyle of Maui’s remote Hana region. A visit to Hana wouldn’t be complete without stopping by the Hasegawa General Store. Whether you’re stocking up for the scenic drive back along the winding Hana Highway or just soaking in the historic atmosphere, this store is more than a place to shop—it’s a testament to the strength of family and community.