Iconic Brands: A retrospective

Nestled in the heart of Hana, on Maui's windward side, lies a true piece of Hawaiian history—the Hasegawa General Store. Founded in 1910 by brothers Shoichi and Saburo Hasegawa, the store has long served as a cornerstone of the community, offering everyday necessities and embodying the spirit of old Hawaii. In 1958, the iconic brick store that still stands today was constructed, and it wasn't long before the Hasegawa General Store became famous beyond the shores of Maui. In 1961, composer Paul Weston immortalized it in the song "The Hasegawa General Store," celebrating the store's humble yet essential place in the local community. For over a century, the Hasegawa family has operated this beloved establishment, making it one of the last remaining family-owned businesses on Maui. Whether you’re a local stocking up on daily goods or a visitor exploring Hana’s lush beauty, stepping into the store feels like taking a step back in time. While many things have changed around it, Hasegawa General Store continues to be a gathering place for locals and a destination for travelers eager to experience the charm of small-town life. It’s more than just a store—it’s a living testament to the enduring values of family, community, and tradition.