Iconic Brands: A retrospective

The Martin Whing Ding Lure is a classic bait that continues to capture the hearts of anglers around the world. Its unique blade design, versatility, and simplicity make it a trusted companion on fishing trips of all kinds. Whether you're a seasoned pro or a beginner, the Whing Ding is an essential addition to your tackle box. With its proven track record and ability to attract a wide variety of fish species, it's no wonder that the Whing Ding remains a beloved and effective fishing lure to this day.

Martin Fish Lure, a venerable brand of fishing lures, has been a staple in the angling world since the 1930s. Founded by Fred Martin, an avid angler and skilled lure maker, the company initially gained recognition for its hand-crafted wooden lures known for their quality and innovative designs. In the 1950s, Martin Fish Lure introduced durable plastic lures that quickly gained popularity among anglers, contributing to the company's growth and expansion.Over the years, the brand remained at the forefront of innovation, consistently introducing new and effective lures to the market, earning trust among anglers of all expertise levels. In the 1980s, Martin Fish Lure underwent a change in ownership but continued its unwavering commitment to producing high-quality fishing lures. Today, the brand's legacy lives on as a trusted name in the fishing industry, a testament to its enduring dedication to crafting lures that not only catch fish but also capture the hearts of anglers worldwide.