The Story of Quiksilver and Surfing

Born in 1969 on Australia’s Gold Coast, Quiksilver started with two surfers, Alan Green and John Law, who just wanted better boardshorts. Sewing prototypes in their garage, they created durable, quick-drying shorts that changed surf wear forever. The name “Quiksilver,” meaning flowing mercury, captured the brand’s spirit... fluid, fearless, and always moving.

Their iconic wave-over-mountain logo, inspired by Hokusai’s The Great Wave off Kanagawa, became a global symbol of surf culture. By the late ’70s, Quiksilver had spread from Torquay to Hawaii and California, sponsoring legends like Kelly Slater and Tom Carroll, and defining what it meant to live the surf lifestyle: freedom, adventure, and no suits allowed.

In 1990, Quiksilver launched Roxy, bringing that same energy to women’s surf wear and solidifying its legacy. Decades later, the logo still stands for salt, sun, and rebellion. It's a reminder that Quiksilver didn’t just make clothes for surfers. It made surfing a culture.