The Story of Volcom and Roxy, Two Icons of Board Culture

Volcom started first in 1991, the brainchild of two friends who ditched their day jobs for powder days and beach breaks. They came up with a name, Volcom, and a logo that looked like a diamond that had survived a punk concert. The Stone wasn’t just a shape; it was an attitude. Black and white, strong and simple, it shouted Youth Against Establishment without saying a word.

A few years later, Roxy crashed onto the scene, born from Quiksilver’s desire to give women their own lane in surf and snow. Their logo, a mirrored pair of Quiksilver waves forming a heart, was pure genius, equal parts power and play. It said, “Yeah, I surf. And I look good doing it.” The Roxy heart became a badge for the fearless girls who could drop into a wave, bomb a hill, and still grab acai bowls after.

Where Volcom was the rebel kid carving graffiti into the skatepark, Roxy was his effortlessly cool sister doing it in a bikini and a bucket hat. They lived in the same world but brought their own energy to it. Together, they helped shape an entire generation’s idea of what it meant to live outside the lines.

Even now, their logos are timeless. The Stone still stands tall and defiant; the Heart still beats with beachy confidence. Different vibes, same soul. Both proof that the best brands don’t just make clothes; they make culture.

So here’s to Volcom and Roxy: the Stone and the Heart that taught us that freedom looks best in black and white… and maybe a little bit of pink.