Iconic Brands: A retrospective

This isn’t just a hat; it’s a salute. The Steen’s logo cap brings one of the most influential names in Southern California motorsports right back into the sunlight. Worn here by a rider who knows fun isn’t just for the archives, it’s a living, laughing, full-throttle thing. From minibike kits to motocross innovations, Steen’s was the engine behind the early DIY speed movement. That squirrel-with-a-checkered-flag logo? It’s a badge of honor. A reminder of the shop that sparked generations of backyard builds and fearless first rides. Throw this cap on and you’re not just blocking the sun, you’re carrying the spirit of Steen’s wherever the road takes you.

Sometimes the coolest rides come in the smallest frames. Enter: the Frijole Mini-Bike, a SoCal backyard legend that’s been tearing up driveways and dirt lots since 1961. Originally sold as a kit through Steen’s Cycle, the Frijole was the ultimate DIY dream for speed-hungry kids with a wrench in one hand and a need for speed in the other. It was compact, punchy, and didn’t care how old you were, just that you could hang on. Our new Frijole Mini-Bike tee throws it back to that era of grease-stained garage builds and spontaneous street races. With its vintage ad-style graphic and soft, broken-in cotton, it’s perfect for cruising around your neighborhood like it’s 1965. Because some rides never go out of style. They just get faster.

Lions Drag Strip Tee Worn with lived-in denim and a throwback cap, the Lions Drag Strip tee is more than just a shirt, it’s a tribute to SoCal’s golden age of drag racing. This iconic track lit up Long Beach from the '50s through the early '70s, and our design brings that adrenaline-drenched history back to life with soft, pigment-dyed cotton and a sunwashed yellow that feels like summer. Hawai‘i Raceway Park Tee On the back of a vintage bike, the Hawai‘i Raceway Park tee speaks to another chapter of American motorsport history. Featuring a distressed graphic from the 1972 U.S. Motorcycle Championships, it honors the legendary O‘ahu track that shaped local motocross culture. The muted sand tone and retro lettering give it that perfect “found-it-in-your-dad’s-drawer” vibe. Both shirts are part of our Speed Shop Collection, a curated line of heritage-style tees celebrating iconic tracks, legendary races, and the unshakable bond between man, machine, and memory. Each tee is printed in-house on our signature 6.2 oz 100% combed cotton, finished with eco-friendly inks, and tagged with the history behind the design. Whether you’re wrenching in the garage, kicking up dirt on a Sunday ride, or just craving that vintage edge in your everyday wear, these tees aren’t just apparel. They’re time machines.

Before motocross was mainstream, before minibikes ruled every backyard in Southern California, there was Steen’s. Founded by Floyd Steen in the 1960s, Steen’s became the launchpad for the early off-road revolution. They didn’t just sell bikes. They fueled the fire behind some of the most iconic machines of the era. From Taco minibikes to Hodaka-powered racers, Steen’s was the shop where young riders, garage tinkerers, and future legends all collided. They sponsored racers before it was trendy, engineered parts that pushed the limits, and helped shape the SoCal speed scene from the dirt up. Steen’s wasn’t just a name, it was a badge of honor for those who lived wide open. Our new Steen’s cap pays homage to that legacy. With the original mascot logo and a sun-faded wash, it feels like something you’d dig out of your uncle’s old racing box... but better. Whether you’re racing vintage bikes or just chasing that old-school cool, this hat’s for the ones who know: Steen’s didn’t follow trends. They made tracks.

If you’ve ever dreamed of a boat that blends rugged performance with timeless style, look no further than the legendary 30ft Penn Yan Sport Fisherman. Built for adventure, comfort, and serious angling, this beauty was a flagship of the Penn Yan Boat Company, an American brand known for marrying innovation with craftsmanship. Founded in 1921 by Charles A. Herrman, Penn Yan quickly built a reputation for quality boats that could handle everything from quiet lake days to deep-sea action. But the 30ft Sport Fisherman? That was in a league of its own. Built for the Big Catch This wasn’t your average weekend cruiser. The Sport Fisherman was designed with offshore performance in mind, sturdy enough for open waters, yet smooth enough for long, comfortable hauls. It featured a wide beam for stability, plenty of deck space for fighting fish, and a cabin with all the essentials for extended trips. Power Meets Precision Like many Penn Yan models, the Sport Fisherman often featured the company’s signature Tunnel Drive system, an ingenious design that partially enclosed the propeller for enhanced speed and hull stability. It was fast, agile, and shockingly fuel-efficient for its size. Basically, it handled like a boat half its weight and twice its charm. Still Turning Heads Though Penn Yan shut down in 2001, its boats have never left the water or the hearts of boating enthusiasts. The 30ft Sport Fisherman, in particular, remains a favorite among collectors and vintage boat fans. Restored models still cruise the Great Lakes and East Coast, drawing attention wherever they go.

If you’ve ever dreamed of a boat that blends rugged performance with timeless style, look no further than the legendary 30ft Penn Yan Sport Fisherman. Built for adventure, comfort, and serious angling, this beauty was a flagship of the Penn Yan Boat Company, an American brand known for marrying innovation with craftsmanship. Founded in 1921 by Charles A. Herrman, Penn Yan quickly built a reputation for quality boats that could handle everything from quiet lake days to deep-sea action. But the 30ft Sport Fisherman? That was in a league of its own. Built for the Big Catch This wasn’t your average weekend cruiser. The Sport Fisherman was designed with offshore performance in mind, sturdy enough for open waters, yet smooth enough for long, comfortable hauls. It featured a wide beam for stability, plenty of deck space for fighting fish, and a cabin with all the essentials for extended trips. Power Meets Precision Like many Penn Yan models, the Sport Fisherman often featured the company’s signature Tunnel Drive system, an ingenious design that partially enclosed the propeller for enhanced speed and hull stability. It was fast, agile, and shockingly fuel-efficient for its size. Basically, it handled like a boat half its weight and twice its charm. Still Turning Heads Though Penn Yan shut down in 2001, its boats have never left the water or the hearts of boating enthusiasts. The 30ft Sport Fisherman, in particular, remains a favorite among collectors and vintage boat fans. Restored models still cruise the Great Lakes and East Coast, drawing attention wherever they go.

If you’ve ever cruised across a lake in a sleek vintage boat and felt like royalty, there’s a good chance you were riding in a Penn Yan. Nestled in the Finger Lakes region of upstate New York, the Penn Yan Boat Company was born in 1921 thanks to the vision of German-born innovator Charles A. Herrman. What started as a small operation quickly turned into a name synonymous with quality, adventure, and good old-fashioned American craftsmanship. Herrman wasn’t just building boats, he was shaping a culture. Boats for Every Kind of Water Wanderer Whether you were a thrill-seeker craving speed or a leisure lover looking to coast into the sunset, Penn Yan had you covered. The company built everything from sporty ski and racing boats to luxurious yachts and practical fishing boats for the hardworking pros. It was a brand for everyone - weekend warriors, sunbathers, adventurers, and anglers alike. But what truly set Penn Yan apart was its spirit of innovation. The Tunnel Drive: A Game-Changer Charles Herrman didn’t just make boats, he reinvented how they moved. His groundbreaking Tunnel Drive invention took boating to the next level. By creating a cavity that partly enclosed the drive shaft and propeller, this design allowed boats to achieve greater speeds without compromising stability. It was fast, it was smooth, and it was pure genius. The Tunnel Drive gave Penn Yan boats an edge - and a reputation. For years, they were known not only for style but also for performance. From Wood to Fiberglass: A New Era In the 1960s, Penn Yan made the leap from traditional wooden boats to fiberglass construction, a move that kept the company riding the wave of modernity. This shift allowed for sleeker designs, lighter builds, and more durable models that required less maintenance but still packed a punch on the water. The Sunset Years and the Boats That Endure After decades of success, Penn Yan was sold in 1979, and the company eventually closed its doors for good in 2001. But the legacy didn’t sink. Today, vintage models like the Commander and Captivator still turn heads at marinas and lakesides, preserved and cherished by enthusiasts who know quality when they see it. Penn Yan boats aren’t just collectors’ items—they’re floating pieces of history. The Heart of a Boating Legend Though the factory is silent, the name Penn Yan still echoes across the water. It's in the shine of a polished hull, the hum of an old Tunnel Drive engine, and the stories told by those who grew up with wind in their hair and a Penn Yan at their command. So next time you spot a vintage beauty gliding across the water, give a nod to Charles Herrman. He didn’t just build boats—he built dreams.

Founded in 1961 by the legendary Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam didn’t just change the surfing game—it redefined it. Before Clark Foam, surfboard makers were largely on their own when it came to the core material, which led to a lot of trial and error. Enter Clark’s genius: polyurethane foam blanks, which became the foundation of nearly every surfboard ever made. These blanks were the perfect starting point for surfboard shapers, providing them with the raw material they could refine and customize into their signature creations. A Surfer’s Dream Team: From Grubby to Legendary Shapers What makes the Clark Foam story even more epic? Gordon Clark didn’t just work alone. He collaborated with some of the most respected names in the industry, including Dale Velzy and Dick Brewer—two shapers who helped him design the blanks that would forever change the surfboard landscape. This collaboration led to the creation of the ideal foam core that would allow shapers to focus on what really mattered: the shape, performance, and ride of the board itself. As you might imagine, the success was off the charts. At its peak, Clark Foam supplied about 90% of all surfboard blanks globally. That’s right—nearly every surfboard in the world had Clark Foam at its core. Whether you were cruising Malibu or tearing up Hawaii’s North Shore, chances are, your board came from the same foam factory. The North Shore Connection It’s no surprise that Hawaii’s North Shore—the spiritual home of big-wave surfing—was an integral part of Clark Foam’s history. The North Shore is where legends are made, and many of the world’s top shapers used Clark Foam to create boards capable of tackling the monstrous waves of Pipeline, Waimea, and Sunset Beach. North Shore's waves demand precision and performance, and Clark Foam’s blanks became the backbone for boards crafted to handle the toughest surf on the planet. Many of the iconic boards used by surfing pioneers like Jerry Lopez, Mark Richards, and Duke Kahanamoku likely had a Clark Foam blank hidden inside. The partnership between Clark Foam and North Shore was more than just a business connection; it was a fusion of innovation and culture. The North Shore’s local surf community, with its legendary reefs and challenging waves, helped push Clark Foam's blanks to the limits, and in turn, those same boards helped shape the future of surfing. The End of an Era But as with many things in the world of surf, the good times didn’t last forever. In 2005, Clark Foam closed its doors, leaving the surfboard industry to search for a new supplier of foam blanks. The closure was a shockwave felt around the world, and many still feel the ripple effects of Clark Foam’s absence today. Despite its closure, Clark Foam’s legacy endures. The innovation that Grubby Clark brought to the industry, combined with the collaborations he fostered, continues to influence the way boards are made. Today, shapers all over the world still look back to Clark Foam as the gold standard, and the boards they create—whether they’re destined for a local surf break or the heavy barrels of the North Shore—are built upon the same principles of craftsmanship and innovation that Clark pioneered. So the next time you catch a perfect wave, remember: you're not just riding the swell, you're riding the legacy of Clark Foam and the waves of history that made surfing what it is today. 

In the sparkling blue waters of Waikiki, where the surf is legendary, there’s a surf club that has earned its place in Hawaiian history. If you think about it, Waikiki has always had an undeniable charm, attracting surfers from all over the world. The waves here? They’ve been hailed as second only to the Big Island’s Kona Coast in ancient Hawaii. But, while the surf has always been top-notch, one thing’s for sure—when it comes to surf clubs, the Waikiki Surf Club is second to none. A Wave of Tradition and Unity To truly appreciate the legacy of the Waikiki Surf Club, we need to take a quick dip into history. Before it became the iconic institution it is today, there were two notable clubs that shaped the surfing culture in the area: the exclusive Outrigger Canoe Club, made up primarily of mainland-born haoles (that’s Hawaiian for non-natives), and the Hui Nalu, a club with a strong presence of native Hawaiians who celebrated and lived the culture of the islands. Each club had its own vibe. The Outrigger was an elite gathering place for surfers looking to ride the waves of prestige, while the Hui Nalu was deeply rooted in Hawaiian traditions, embracing the island's natural rhythms. But what if you could blend the best of both worlds? In 1948, that’s exactly what happened. The Waikiki Surf Club emerged as the result of the meeting of these two waves of culture. It wasn’t just a surf club; it became a fusion of respect for the rich history of Hawaiian surfing and the camaraderie of like-minded individuals from all backgrounds, both local and mainland. Riding the Waves of Change From the very beginning, the Waikiki Surf Club has embodied the spirit of inclusivity, bringing together people who share a passion for the ocean. It celebrated the deep cultural connection to surfing that native Hawaiians had, while also embracing the love for the sport from those who came from different shores. In a sense, it’s more than just a club—it’s a place where stories are shared, where surfers of all backgrounds come together to honor the waves, and where generations of surfing tradition continue to thrive. Today, the Waikiki Surf Club isn’t just a piece of history—it’s a living, breathing symbol of what surfing represents: freedom, unity, and the call of the ocean. Whether you’re paddling out into the surf or just watching from the shore, there’s a sense of magic that fills the air when you're near the club. It’s where the waves of the past meet the energy of the present, and it’s why the Waikiki Surf Club remains second to none. So, the next time you find yourself in Waikiki, make sure to catch more than just the waves—catch the spirit of a club that’s been riding the tides of time for decades.

If you’ve ever dreamed of swimming through a vibrant, living rainbow of underwater beauty, then Molokini should be at the top of your bucket list. Located just 3 miles off Maui’s stunning south shore, this ancient volcanic cinder cone offers a snorkeling experience that’s nothing short of a kaleidoscope—a brilliant explosion of colors and marine life that will leave you in awe. What Makes Molokini So Special? Molokini isn’t just another snorkeling spot. It’s a Marine Life Conservation District, designated by the federal government in 1977, meaning it’s a protected haven for some of the most fascinating marine life you’ll ever encounter. The islet itself is a crescent-shaped beauty, its unique structure created during World War II when the U.S. Navy used the area for target practice (who knew military history and natural beauty could come together like this?). Today, though, Molokini is all about the vibrant sea life that calls it home. A Marine Wonderland Under the Surface The real magic of Molokini happens beneath the surface. When you slip into the water, you’re immediately immersed in an underwater world of wonder. Colorful corals in every hue of the rainbow fan out below you, while schools of tropical fish dart between the coral structures. But that’s just the beginning. Molokini’s crystal-clear waters offer a front-row seat to a thriving ecosystem filled with sea turtles, tropical fish, and the occasional manta ray gliding by. Picture this: a graceful green sea turtle slowly cruising past you, its shell reflecting the sunlight filtering through the water, or a playful school of brightly colored parrotfish swimming in perfect harmony. These sea creatures are as much a part of the landscape as the coral itself, making Molokini one of the best places to see marine life up close and personal. Why Molokini is a Snorkeler’s Dream Molokini is not only stunning, but it’s also a snorkeler’s dream for a number of reasons. First, the waters are incredibly clear, offering up to 150 feet of visibility on a good day. This means you’ll be able to see the sea life in all its glory, whether you’re floating above the coral reefs or following a sea turtle as it lazily glides by. Second, the islet and its surrounding 77 underwater acres have become a safe sanctuary for countless species. Thanks to its protection as a Marine Life Conservation District, the area is free from most human interference, allowing marine life to thrive in a pristine environment. This is what makes Molokini such a remarkable spot—it's like swimming through a living, breathing aquarium that has remained beautifully untouched. A Chance to Experience History and Nature Molokini is not only about the present-day sea life; it's also a place where history and nature intersect. The island’s unique crescent shape and the surrounding underwater landscape were shaped by volcanic activity millions of years ago, creating an unforgettable backdrop for any snorkeling adventure. And while the Navy’s practice sessions are a thing of the past, the remnants of that time remain etched in the islet’s shape, adding another layer of intrigue to this beautiful natural wonder. A Day at Molokini Visiting Molokini is an experience that will stay with you long after you leave the water. As you drift along the coral reefs, surrounded by colorful fish and serene sea turtles, you’ll feel like you’ve stepped into a living postcard. Whether you’re a seasoned snorkeler or a first-timer, the waters of Molokini will charm you with their beauty and abundance. And if you’re lucky, you might even spot a sea turtle coming up for air or gliding gracefully past you—a moment that’s pure magic. These gentle creatures are one of Molokini’s most beloved residents, and encountering one while snorkeling is an unforgettable experience.

Surfing isn’t just for humans anymore—thanks to our four-legged pals, the waves are getting a little more paws-itively adorable. From California to Hawaii, dog surfing has become a worldwide phenomenon that brings people together to celebrate the bond between humans and their dogs while catching some serious waves. So grab your dog’s leash, get them a mini surfboard, and let’s dive into the woof-tastic world of dog surfing! How Dog Surfing Went from Fun Fad to Global Sensation Believe it or not, dog surfing has been around since the 1920s. California and Hawaii were the early hotspots, and it didn’t take long for people to notice that dogs were more than just beach bums—they were serious wave-riders in the making! One of the earliest depictions of dog surfing comes from the 1930s silent film On the Waves in Waikiki. The film showcases Phillip K. Auna and his terrier, Night Hawk, who could hang ten with the best of them. Watching a dog effortlessly surf with its owner was a sight to behold, and it captured the hearts of viewers everywhere. If a terrier can ride a wave like a pro, what’s stopping your pup from becoming a surf champion? A Famous Photograph that Made Waves Fast forward to the 1950s, and dog surfing took another step into the spotlight. A photograph of Joseph “Scooter Boy” Kaopuiki and his dog Sandy surfing together in Hawaii was published by UPI and circulated across the U.S., solidifying dog surfing as a real thing. Who wouldn’t want to see a dog totally stoked on a wave? This photo made it clear that dogs were not just riding the waves for fun—they were the stars of the show! The Birth of Dog Surfing Competitions The modern dog surfing movement truly kicked off in 2006 at the Loews Coronado Bay Resort Surf Dog Competition in Imperial Beach, California. What started as a quirky event turned into the largest dog surfing competition in the U.S. and a tradition that continues to this day! In fact, this competition has sparked a global trend, with dog surfers showing up in competitions from coast to coast, and even internationally. But how do you judge a dog surfing competition, you ask? It’s not all about style, but there are some serious criteria. Dogs are judged on board size, confidence, and the wave length and size they ride. And just like human surfers, the dogs have their own categories to compete in, from single surfing to tandem surfing (that’s when they surf with their human pals), and even by dog size—so every pooch has their moment to shine. Dog-Friendly Beaches for the Surfing Pooch When it comes to giving your dog the ultimate surfing experience, Hawaii is the place to be. Hawaii is home to some of the best dog-friendly beaches, where pups can run, jump, and catch waves in style. From the beloved Waikiki Beach in Honolulu (yes, your dog can be a local legend) to Kailua Beach, located near a dog-friendly mall, there’s no shortage of spots for your dog to get their paws wet. And don’t forget Kalapaki Beach, where Freddie’s Dog Park is a popular hangout for dog lovers and their wave-chasing companions. With its stunning backdrop and dog-friendly vibes, it’s no wonder Hawaii has become the ultimate destination for dog surfing. So, Why Not Let Your Dog Ride the Wave? Dog surfing isn’t just about making a splash on the waves—it’s about having fun, bonding with your dog, and experiencing something truly unique together. Whether your dog is a seasoned surfer or just learning to ride the waves, the joy of seeing them totally at home on a surfboard is priceless. So, the next time you’re at the beach with your pup, why not give them a shot at the surf? Whether you’re just starting out or you’ve got a champion wave-rider on your hands, dog surfing is the ultimate way to show your love for your dog—and the ocean. Catch some waves, have some fun, and make some unforgettable memories—because when it comes to surfing, the more paws, the better!

In 1966, a film came out that would redefine not just surf culture but the way we view adventure, travel, and the pursuit of the perfect wave. That film? The Endless Summer. Directed by Academy Award-nominated Bruce Brown, it’s still regarded as one of the most influential surf films of all time. And for good reason—it set the standard for all future surf movies while capturing the very essence of what it means to chase the ultimate wave. Chasing Summer Around the World Brown spent two years traveling the world in search of the ultimate surf experience, following the sun and hunting for the best waves from coast to coast. The concept was simple yet revolutionary: surf in one part of the world, hop on a plane, and surf in another, all while keeping the eternal summer vibe alive. Brown enlisted two surfers, Michael Hynson and Robert August, to help make the dream a reality. These two were ready to do whatever it took to ride the perfect wave, and they weren’t just sticking to familiar spots. From the rugged coasts of Africa to the wild waters of Australia and New Zealand, the crystal-clear lagoons of Tahiti, and the iconic beaches of Hawai’i, they searched the globe for that perfect, endless summer feeling. The Ultimate Surf Road Trip For surfers, The Endless Summer is the ultimate road trip. It’s the film equivalent of saying, “Why limit yourself to one location when the world is full of perfect waves?” The cinematography was revolutionary for its time, showcasing stunning landscapes and epic surf sequences that made audiences feel like they were right there on the water with Hynson and August. What makes the film even more magical is the carefree attitude and the pure joy of surfing—it’s not just about the competition or chasing the biggest waves. It’s about the passion for the sport and the spirit of adventure. The surfers were on a journey to find not only the perfect wave but a feeling—a sense of freedom that came from just being in the ocean. It’s this sense of wonder and freedom that continues to resonate with audiences today. The Box Office Tsunami When The Endless Summer was first screened to audiences in Southern California in 1964, no one could have predicted just how big it would become. What started as a local screening quickly gained traction, and by 1966, the film had gone global, reaching audiences from New York to Sydney to Tokyo. With a modest budget, The Endless Summer went on to gross over $30 million at the box office—a mind-blowing sum, especially for a niche surf film. It was a cultural phenomenon. People weren’t just watching the waves; they were falling in love with the idea of surfing as a lifestyle. The Endless Summer captured the imagination of millions, turning the world into one big, wave-filled playground. The King of Surf Films Decades later, The Endless Summer still reigns supreme as the king of surf videos. It’s more than just a movie—it’s a cultural touchstone. It introduced the world to the idea of surfing as an adventure, not just a sport, and it inspired countless future generations of surfers to go out and explore the world, in search of their own endless summer. The film’s influence goes beyond just surfing. It helped shape the way we think about travel, adventure, and even environmentalism—promoting a respect for the oceans and the idea that there’s always something new to discover. So, the next time you’re on the beach, board in hand, looking out at the waves, remember The Endless Summer. It’s not just about chasing perfect waves—it’s about chasing the spirit of adventure, the freedom of the ocean, and the eternal joy of surfing. Ride the wave of history, and keep the endless summer vibe alive!