Best Sellers

The Strong Current Surf Shop has been a staple on the North Shore since 1989.  The shop was founded by the husband-and-wife team of Johnny and Bonnie Moore, who left New Jersey for a slice of Hawaiian heaven.  Originally the shop sold surfboards, surfboard accessories and apparel, but it quickly became evident that their apparel, which they were screen printing upstairs from their shop, was the big draw.  In 1993 the shop also became the home for the Hale'iwa Surf Museum.  A surf museum in an apparel store, what a crazy idea, right?

5.5 OZ. 100% RINGSPUN COTTON T-SHIRT

• Preshrunk, soft-washed
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Originating in the 1920s in California and Hawaii, dog surfing has become a popular world-wide phenomenon, drawing in crowds eager to see dogs trained to surf on bodyboards and surfboards, either with a human or solo. On the Waves in Waikiki , a silent film released in the 1930s, showcases Phillip K. Auna and his terrier Night Hawk, who is able to hang ten while surfing with his owner. In the 1950s, a photograph of Joseph “Scooter Boy” Kaopuiki and Sandy, his dog, surfing in Hawaii was published in UPI and distributed throughout the United States. In 2006, at Imperial Beach in California, the first Loews Coronado Bay Resort Surf Dog Competition was held and, today, continues to be the largest dog surfing competition in the U.S. When competing in canine surfing competitions, dogs are judged based on board size, dog’s confidence, and wave length and size. Competitors are able to register their dog in categories ranging from single or tandem surfing to dog size. Hawaii offers a host of dog friendly beaches from the beloved Waikiki Beach in Honolulu to Kailua Beach located near a dog-friendly mall to Kalapaki Beach, home to the popular Freddie’s Dog Park.

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

The races were on when Vic Hubbard Speed opened its gates to avid car racers in 1949. Located in Hayward, California, Vic Hubbard offered its customers premium car and boat parts, geared towards achieving top speeds and conquering tough races. Its popular yearly catalogs, advertised in Hot Rod magazine, hooked customers from across the country who were attracted to the performance pistons. Revered for their prime auto parts, Vic Hubbard Speed supplied as well as sponsored numerous race cars. Dragsters and race cars sponsored by Vic Hubbard raced to victory at Lodi, Half Moon Bay, and Fremont Drag Strip. Nostalgic memories of engines roaring to victory and the smell of gasoline victory commemorate the memorable impact Vic Hubbard had on the history of car racing.

5.5 OZ. 100% RINGSPUN COTTON T-SHIRT

• Preshrunk, soft-washed
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Starting in 1927 with a vision, some single engine aircraft and a few trans-oceanic routes, Pan Am's emphasis on image and branding created the "jet-setter" lifestyle. On April 17, 1935, the S-42 Pioneer Clipper skimmed to the first ever landing in Hawaiian waters after a flight from Alameda, California that lasted 17 hours and 44 minutes. Offering luxury to both domestic and international travelers, Pan Am has left behind a legacy of comfort and sophistication that still resonates today.

ICONIC 60'S JET SET STYLE SOFT MULTI POCKET TRAVEL BAG

• Made with durable polyurethane leather
• 15"W x 12.5"H  x 3.5 D (Expandable to 6"- 8" D)
• Custom metal zipper pulls
• Padded adjustable shoulder strap
• Front flap nylon adjustment straps with easy clip buckles
• Extra interior expandable side pockets
• Decorated deep interior pockets
• Metal keyring clip
• Bonus ID Tag

Founded in 1961 by Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam revolutionized the surfing industry by producing polyurethane foam blanks. These blanks provided a basic surfboard construction for shapers to refine into their own individual models, and the blanks themselves were actually designed for Clark by such legendary shapers as Dale Velzy and Dick Brewer. At one point before closing in 2005, it is estimated that Clark supplied about 90% of all surfboard blanks in the entire world.

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Founded in 1961 by Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam revolutionized the surfing industry by producing polyurethane foam blanks. These blanks provided a basic surfboard construction for shapers to refine into their own individual models, and the blanks themselves were actually designed for Clark by such legendary shapers as Dale Velzy and Dick Brewer. At one point before closing in 2005, it is estimated that Clark supplied about 90% of all surfboard blanks in the entire world. 

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

In the Hawaiian language, Lahaina means “merciless sun” characterizing the arid climate. Legend has it, a bald ali’i (chief) was walking without a hat feeling the relentless sun beating down on his head, looking upwards he cursed the sun. During the 19th century, Lahaina became the center of the global whaling industry. Although Lahaina was the capital of Hawaii in the early 1800s, the capital was moved back to Honolulu in 1845 because it offered a deeper harbor for the growing number of whaling ships. Eventually, Lahaina became a favorite tourist destination, immersing visitors in its incredible natural beauty and educating them on native Hawaiian culture. Sadly, in August 2023, a wildfire decimated most of Lahaina. More than 11,000 people had to evacuate. The Pacific Disaster Center estimates the damage around $5.52 billion. Our thoughts and prayers are with Lahaina during recovery.

5.5 OZ. 100% RINGSPUN COTTON T-SHIRT

• Preshrunk, soft-washed
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

The United States Surfing Association was formed in 1961 to improve the sport’s image as well as to govern surf competitions throughout the United States. USSA members, such as Corky Carroll, Mike Doyle, David Nuuhiwa and Joyce Hoffman, competed in world-class surf contests all across the globe. Issued jerseys displaying their call numbers, they were judged on a point system through various heats, with the top point-getter taking home the championship trophy. Following the 1967 season, the USSA split into four regional groups: the Western Surfing Association, the Eastern Surfing Association, the Hawaiian Surfing Association and the Gulf Coast Surfing Association. Winners of the 1967 United States Surfing Championship held in Huntington Beach, CA were Corky Carroll (men's), Joyce Hoffman (woman's) and Dru Harrison (juniors).

SELF ADHESIVE CUSTOM CUT VINYL STICKER

• Sheet size: 4" X 5.25"
• Peel and stick
• Water resistant
• For indoor and outdoor use

Originating in the 1920s in California and Hawaii, dog surfing has become a popular world-wide phenomenon, drawing in crowds eager to see dogs trained to surf on bodyboards and surfboards, either with a human or solo. On the Waves in Waikiki , a silent film released in the 1930s, showcases Phillip K. Auna and his terrier Night Hawk, who is able to hang ten while surfing with his owner. In the 1950s, a photograph of Joseph “Scooter Boy” Kaopuiki and Sandy, his dog, surfing in Hawaii was published in UPI and distributed throughout the United States. In 2006, at Imperial Beach in California, the first Loews Coronado Bay Resort Surf Dog Competition was held and, today, continues to be the largest dog surfing competition in the U.S. When competing in canine surfing competitions, dogs are judged based on board size, dog’s confidence, and wave length and size. Competitors are able to register their dog in categories ranging from single or tandem surfing to dog size. Hawaii offers a host of dog friendly beaches from the beloved Waikiki Beach in Honolulu to Kailua Beach located near a dog-friendly mall to Kalapaki Beach, home to the popular Freddie’s Dog Park.

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Founded in 1961 by Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam revolutionized the surfing industry by producing polyurethane foam blanks. These blanks provided a basic surfboard construction for shapers to refine into their own individual models, and the blanks themselves were actually designed for Clark by such legendary shapers as Dale Velzy and Dick Brewer. At one point before closing in 2005, it is estimated that Clark supplied about 90% of all surfboard blanks in the entire world. 

5.5 OZ. 100% RINGSPUN COTTON T-SHIRT

• Preshrunk, soft-washed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Originally founded in 1946 under the name Trans-Pacific Airlines, Aloha Airlines was launched by Ruddy F Tongg, Sr. with the concept of having an airline to connect California, Hawaii, and China. In its earlier years, the company was focused primarily on inter-island flights in Hawaii and its service quickly led to the airline earning the nickname "The Aloha Airline", a name which was incorporated into the official name TPA-The Aloha Airline in 1950. In 1958, the company dropped the TPA portion of its name and would move into the future under the Aloha Airlines name. During the late 50's and into the 60's, Aloha Airlines would remain near the front of the rapidly evolving airline industry technologies. They were the second airline in the United States to move completely to a strictly turbine operated fleet. By 1966 they were already making the push into an all-jet fleet that would eventually feature Boeing 737-200 jets that were fondly nicknamed "Funbirds". Aloha would continue to offer inter-island service as well as flights to the US Mainland until it eventually ceased operation in 2008. Although Aloha Airlines no longer operates it played a significant role in Hawaii's aviation history and opened up access to Hawaii's islands to generations of passengers.

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Starting in 1927 with a vision, some single engine aircraft and a few trans-oceanic routes, Pan Am's emphasis on image and branding created the "jet-setter" lifestyle. On April 17, 1935, the S-42 Pioneer Clipper skimmed to the first ever landing in Hawaiian waters after a flight from Alameda, California that lasted 17 hours and 44 minutes. Offering luxury to both domestic and international travelers, Pan Am has left behind a legacy of comfort and sophistication that still resonates today.

4.2 OZ. COMBED AND RINGSPUN COTTON JERSEY SHORT-SLEEVE T-SHIRT

• 90% combed ringspun cotton, 10% polyester
• Fitted at bicep; shoulder taping
• Sideseamed