As with many earlier air carriers, Western Airlines began in 1925 as a mail carrier service. Based in California, Western went through many stages over its sixty plus year existence. When it began serving as a commercial airline, it initially focused on the Western United States. In 1969, it began offering service to Honolulu and Hilo with high end service which they called The Islander routes. During its prime in the 1970s and 1980s, Western increased service to Hawaii and also offered flights to Kahului and Kona. In 1986, Western entered into a merger with Delta Airlines, and the Western Airlines name was retired.
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Raised in Southern California, Dick Brewer was taught how to shape by Bob Shepherd and was also influenced by Pat Curren. Dick shaped his first work of art, a 9’ 10” gun, in 1959. Two years later, he would revolutionize the sport of surfing by founding Surfboards Hawaii, in Haleiwa. In the process, he created the performance board of choice for the biggest names in surfing during the 1960s. Butch Van Artsdalen won the first ever Haleiwa Championship on one of Dick’s boards. Dick Brewer is still revolutionizing the sport of surfing today, with his tow-in and windsurfing boards, as well as in his collaborations with Laird Hamilton.
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Surfer magazine called Makaha one of the “25 Best Waves in the World.” Hawaiian for “fierce,” Makaha is regarded in many circles as the home of big wave surfing, due in large part to the 30-foot wave that Greg “Da Bull” Noll caught in 1969. Until the advent of tow-in surfing, it was the largest wave ever ridden.
From 1954 to 1971, Makaha was home to the biggest surf competition of the day, the Makaha International Surfing Championships. Honolulu surfer and restaurant supplier John Lind created the winter contest, sponsored by the Waianae Lions Club and Waikiki Surf Club, to attract the world’s best surfers.
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Maui is famous for its beauty and laid-back attitude, but the Valley Island also has a rich heritage in surfing. Its modern history can be traced back to the Ho'okipa Surfriders Club formed in 1935. The club held surfboard paddling races in Kahului Harbor on Kamehameha Day in 1939, and again in 1959 when surfing began a new revival. They renamed themselves Maui Surf Club and held the First Annual Lahaina Invitational Surfboard Paddling Races, dated June 11, 1960.
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One of a handful of "Surf Clubs" advertised in magazines during the surfing boom of the 1960's. By filling out the membership request and mailing it in with the membership fee, a club member would usually receive an official membership card as well as some identifying club branded gift such as a t-shirt or sticker. While obviously a gimmick, the opportunity to be part of a surf club for kids across the country was a chance to be part of a cultural phenomenon as surfing was exploding into the social conscious of both consumers and marketers.
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The United States Surfing Association was formed in 1961 to improve the sport’s image as well as to govern surf competitions throughout the United States. USSA members, such as Corky Carroll, Mike Doyle, David Nuuhiwa and Joyce Hoffman, competed in world-class surf contests all across the globe. Issued jerseys displaying their call numbers, they were judged on a point system through various heats, with the top point-getter taking home the championship trophy. Following the 1967 season, the USSA split into four regional groups: the Western Surfing Association, the Eastern Surfing Association, the Hawaiian Surfing Association and the Gulf Coast Surfing Association. Winners of the 1967 United States Surfing Championship held in Huntington Beach, CA were Corky Carroll (men's), Joyce Hoffman (woman's) and Dru Harrison (juniors).
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Known as "The Hawk", Dale is a surfer, a celebrity, a hell-raising rebel, a revolutionary retailer, a hall of fame surfer, a surf film financier, a lifeguard, and most of all, a shaper. A master shaper in his own right, Joe Quigg said, "You couldn't even sell a board in the sixties unless it looked like a Velzy board." Dale opened Velzy Surfboards (the world's first surf shop) in Manhattan Beach in 1949, and within years had shops all along Southern California's coast, and in Hawaii. Dale was so influential that a stretch of Hawaii's famous North Shore - now known as Velzyland - was named in his honor. In his 50 plus years of building boards for the best surfers the sport has ever known, Dale designed dozens of surfboards, each revolutionizing surfing in its own way.
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In ancient Hawaii, the surf at Waikiki was second only to the Big Island’s Kona Coast. Today, when it comes to surf clubs, the Waikiki Surf Club is second to none. Originally, there was the exclusive Outrigger Canoe Club, which consisted mostly of mainland born haoles, and the Hui Nalu, whose membership included mainly native Hawaiians. In 1948 the best ideals of both clubs were realized in the Waikiki Surf Club.
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Surfer magazine called Makaha one of the “25 Best Waves in the World.” Hawaiian for “fierce,” Makaha is regarded in many circles as the home of big wave surfing, due in large part to the 30 foot wave that Greg “Da Bull” Noll caught in 1969. Until the advent of tow-in surfing, it was the largest wave ever ridden.
From 1954 to 1971, Makaha was home to the biggest surf competition of the day, the Makaha International Surfing Championships. Honolulu surfer and restaurant supplier John Lind created the winter contest, sponsored by the Waianae Lions Club and Waikiki Surf Club, to attract the world’s best surfers.
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Believe it or not, Hawaii does, indeed, have an interstate highway. Now, you ask, how can an island have an interstate highway? Well, U.S. law states that federal highway funds can be used as long as the proposed highway connects military bases. Oahu’s Honolulu Highway, known to locals as “H1,” connects Pearl Harbor with Diamond Head, which used to be home to Fort Ruger. The first portions of the H1 opened in 1953, and over a half century later, H1 still enables locals and visitors alike to explore the beautiful island of Oahu. There are also interstates H2 and H3, which completed in 1997, has arguably some of the most beautiful views of any US highway.
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Like many of the early fliers, American Airlines started as a conglomeration of smaller regional airlines whose primary business was delivering US Mail. After World War II, American expanded its passenger business, including transcontinental jet service and routes to Hawaii. By 1970 there was a direct flight from New York to Honolulu, offering many mainlanders their first chance to visit the beautiful Aloha State. A few years later in 1973, American became the first major airline to employ a female pilot. Throughout the years American Airlines has been a major innovator in aviation and helped spread Aloha around the globe.
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Like many of the early fliers, American Airlines started as a conglomeration of smaller regional airlines whose primary business was delivering US Mail. After World War II, American expanded its passenger business, including transcontinental jet service and routes to Hawaii. By 1970 there was a direct flight from New York to Honolulu, offering many mainlanders their first chance to visit the beautiful Aloha State. A few years later in 1973, American became the first major airline to employ a female pilot. Throughout the years American Airlines has been a major innovator in aviation and helped spread Aloha around the globe.
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Starting in 1927 with a vision, some single engine aircraft and a few trans-oceanic routes, Pan Am's emphasis on image and branding created the "jet-setter" lifestyle. On April 17, 1935, the S-42 Pioneer Clipper skimmed to the first ever landing in Hawaiian waters after a flight from Alameda, California that lasted 17 hours and 44 minutes. Offering luxury to both domestic and international travelers, Pan Am has left behind a legacy of comfort and sophistication that still resonates today.
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It is believed that the traditional hula, Kahiko, has been part of the Hawaiian culture since ancient times. Today it is much more common to see the contemporary hula known as ‘Auana. King David Kalakaua, revered as the Merrie Monarch, had a profound love and appreciation for the hula dance. He said, “Hula is the language of the heart, and, therefore, the heartbeat of the Hawaiian people.” Everything that one does when hula dancing means something. The face, the hands, the feet, and the hips all look or move a certain way, each playing a part of the larger story.
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Academy Award-nominated director, Bruce Brown spent two years chasing summer around the world and capturing footage that set the standard for all future surf films. Surfers Michael Hynson and Robert August were lucky enough to get to search for the perfect wave off the coasts of Africa, Australia, New Zealand, Tahiti, and Hawai'i. Screened to audiences in Southern California in 1964, and distributed worldwide in 1966, The Endless Summer would go onto generate over $30 million dollars at the box office and take its rightful place as the king of surf videos.
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The Grand Hotel in Wailuku Maui opened in 1916 and was considered the premier hotel on Maui. Designed by Honolulu architect, J. Holmberg, the hotel featured a spacious lobby and dining room as well as a wrap around lanai. In 1929 the "Maui Grand," as it was now called, underwent an extensive renovation adding an entirely new 25 room wing, bringing the total rooms to 61, making it the largest hotel in Maui County through the end of WWII. The hotel remained open through the early 1960's.
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For the best plate meals in Waikiki, you actually have to head to Kapahulu. Situated a short distance up the road from Diamond Head, Rainbow Drive-In serves up ono grindz, which visitors to Hawai'i quickly learn means delicious food. Seiju Ifuku, the founder of Rainbow Drive-In, learned to cook while serving in the Army during World War II. He and his wife Ayako opened up Rainbow Drive-In in 1961. For 50 years, their philosophy has been to offer generous portions of hearty, simple food to the working person. Everyone always comes back for da ono grindz!
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Trans World Airlines history dates all the way back to 1930 when they had the aviation pioneers like Charles Lindbergh and Jack Frye helping them build their brand as “The Airline Run by Flyers.” TWA was the chief rival to Pan American Airways for international travel, beginning in the 1940's. Their all-jet fleet was recognized all over the world and their trailblazing contributions to airport design helped revolutionize the industry. TWA went through multiple bankruptcies in the 1990's before merging with American Airlines in 2001.
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Like the natural beauty of its ingredients, Waialua Soda Works is inspired by elements familiar to the Hawaiian Islands. Reviving a local soda bottling tradition that goes back more than 100 years, the company uses only clear glass bottles, pure cane sugar, and natural flavors to make its pineapple, mango, root beer, and vanilla cream sodas. The products feature local ingredients such as Maui Brand natural white cane sugar, Big Island vanilla, and honey from Kauai. Refreshing Waialua Soda Works is owned and operated from a warehouse in the historic town of Waialua, located on the famous North Shore of Oahu.
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Founded in 1961 by Gordon "Grubby" Clark in Laguna Niguel, California, Clark Foam revolutionized the surfing industry by producing polyurethane foam blanks. These blanks provided a basic surfboard construction for shapers to refine into their own individual models, and the blanks themselves were actually designed for Clark by such legendary shapers as Dale Velzy and Dick Brewer. At one point before closing in 2005, it is estimated that Clark supplied about 90% of all surfboard blanks in the entire world.
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Originally founded in 1946 under the name Trans-Pacific Airlines, Aloha Airlines was launched by Ruddy F Tongg, Sr. with the concept of having an airline to connect California, Hawaii, and China. In its earlier years, the company was focused primarily on inter-island flights in Hawaii and its service quickly led to the airline earning the nickname "The Aloha Airline", a name which was incorporated into the official name TPA-The Aloha Airline in 1950. In 1958, the company dropped the TPA portion of its name and would move into the future under the Aloha Airlines name. During the late 50's and into the 60's, Aloha Airlines would remain near the front of the rapidly evolving airline industry technologies. They were the second airline in the United States to move completely to a strictly turbine operated fleet. By 1966 they were already making the push into an all-jet fleet that would eventually feature Boeing 737-200 jets that were fondly nicknamed "Funbirds". Aloha would continue to offer inter-island service as well as flights to the US Mainland until it eventually ceased operation in 2008. Although Aloha Airlines no longer operates it played a significant role in Hawaii's aviation history and opened up access to Hawaii's islands to generations of passengers.
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The Strong Current Surf Shop has been a staple on the North Shore since 1989. The shop was founded by the husband-and-wife team of Johnny and Bonnie Moore, who left New Jersey for a slice of Hawaiian heaven. Originally the shop sold surfboards, surfboard accessories and apparel, but it quickly became evident that their apparel, which they screen printed upstairs from their shop, was the big draw. In 1993 the shop also became the home for the Hale'iwa Surf Museum. A surf museum in an apparel store, what a crazy idea, right? ;)
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