Iconic Brands: A retrospective

Western Airlines, founded in 1925 as Western Air Express in Los Angeles, began its journey as an air mail carrier. In the 1930s, it transitioned to Western Airlines, adding passenger services to its repertoire. During the post-World War II era, Western Airlines experienced exponential growth, becoming one of America's premier airlines. It was celebrated for its exceptional service and innovative marketing, even pioneering the concept of frequent flyer programs.The 1960s and 1970s saw the airline's expansion into a broader route network, covering the United States, Canada, Mexico, and the Caribbean. Western Airlines embraced new aircraft, including jets and wide-body planes, and set new standards with nonstop transcontinental flights. However, the 1980s brought financial challenges, leading to its acquisition by Delta Air Lines in 1987, marking the end of an illustrious journey. Today, Western Airlines is fondly remembered as a pioneering force in American commercial aviation history.