Iconic Brands: A retrospective

The enduring legacy of Chris-Craft, an iconic American boat manufacturer that originated in 1874 when Christopher Columbus Smith built his first wooden boat at the age of 13. In 1924, the official name Chris-Craft was adopted. The company produced a wide range of boats, from luxurious pleasure boats to military transport vehicles during World War II, earning the title of "world's largest builders of motor boats." Notable figures like William Randolph Hearst, Henry Ford, Elvis, and Frank Sinatra were all avid fans of Chris-Craft boats. The company's Detroit plant and assembly line techniques allowed them to be mass-produced, making them accessible to a broad range of buyers. They even offered plans and materials for DIY enthusiasts to build their own. Hawaiian King David Kalākaua, established the Hawaiian Rowing and Yachting Association and won the Kalākaua Cup in 1889. Although he passed away before the advent of Chris-Craft boats, he likely would have been captivated by their mahogany craftsmanship.