Iconic Brands: A retrospective

In 1972, motocross fever swept across the Pacific and landed in one of the most unique racing venues in America: Hawaii Raceway Park. Tucked into Oahu’s sugarcane fields and surrounded by mountains, the track hosted the U.S. Championships and brought together riders from across the country. It wasn’t just another race; it was a cultural moment. Hawaiian motocross mixed mainland speed with island grit, creating a scene where local talent battled visiting pros on red dirt under tropical skies. Fans packed the fences, engines echoed off the hills, and motocross carved its place into Hawaii’s motorsports history. Looking back, the 1972 championships symbolize a golden age, when motocross was raw, growing fast, and full of possibility. Riders weren’t chasing million-dollar contracts; they were chasing the pure thrill of dirt, sweat, and checkered flags. More than fifty years later, that race still lives on in stories, shirts, and the riders who remember the roar of Hawaii Raceway Park in its prime.

At first glance, you might wonder, why is there a skunk on a Steen’s cap? The answer goes back to one of the quirkiest and most beloved stories in motorcycle racing culture. Steen’s was a Southern California company in the 1960s and 70s best known for its small-displacement motorcycles and minibikes. One of their proudest creations was the Steen’s Hodaka line, machines that became favorites for young riders and backyard racers. But more than the bikes themselves, Steen’s had a mascot that stuck: the skunk. The skunk wasn’t chosen at random; it became a tongue-in-cheek symbol of rebellion and grit. While other brands tried to look polished and serious, Steen’s leaned into the idea that racing was supposed to be fun, scrappy, and a little mischievous. Just like a skunk, Steen’s bikes were small but mighty, underestimated until you got too close. Then they left a lasting impression. Over time, the Steen’s skunk became a badge of pride for riders. It wasn’t about being flashy, it was about showing up, racing hard, and having a good laugh along the way. In many ways, the skunk perfectly captured the spirit of California’s garage-built moto scene: bold, stubborn, and unforgettable. So the next time you see that little skunk holding a checkered flag, know it’s more than just a logo; it’s a reminder that racing has always had room for rebels, underdogs, and a little bit of mischief.

Once upon a time, flying was glamorous and Trans World Airlines was the airline that defined it. From its founding in 1930, TWA turned air travel into an experience, not just a trip. Passengers lounged in roomy seats, sipped cocktails, and crossed the country in hours instead of days. With sleek jets, stylish uniforms, and iconic red-and-white branding, TWA made the skies feel like a red carpet. It was also an innovator, pioneering transcontinental flights and bringing jet travel across the Atlantic. Though TWA shut down in 2001, its spirit lives on. The TWA Hotel at JFK keeps the mid-century magic alive, complete with a restored Lockheed Constellation turned cocktail bar. TWA wasn’t just about getting somewhere; it was about arriving in style.

When it comes to modern military aviation, the F-35 Lightning II is in a league of its own. Designed to be the ultimate multirole stealth fighter, the F-35 isn’t just an aircraft. It’s a flying command center, reconnaissance hub, and strike platform all rolled into one sleek, supersonic package. Built by Lockheed Martin, the F-35 is the product of decades of innovation, billions in research, and the combined expertise of engineers, test pilots, and defense specialists. Available in three variants - conventional takeoff and landing, short takeoff/vertical landing, and carrier-based - it can operate in virtually any environment, from remote runways to aircraft carriers in the middle of the ocean. What makes the Lightning II so groundbreaking isn’t just its stealth profile or blistering speed, it’s the technology inside. With an advanced sensor suite, networked data-sharing capabilities, and unparalleled situational awareness, the F-35 doesn’t just fly missions; it coordinates them. In the modern battlespace, information is power, and the F-35 delivers it in real-time. For Lockheed Martin, the F-35 represents the pinnacle of their aerospace expertise, a continuation of a legacy that includes the SR-71 Blackbird, the F-117 Nighthawk, and the C-130 Hercules. It’s a symbol of engineering ambition, blending raw performance with digital-age intelligence. Wearing an F-35 shirt isn’t just a nod to cutting-edge aviation; it’s a salute to the people and technology shaping the future of the skies.

No airline captured the golden age of flying quite like Pan American World Airways, better known as Pan Am. Founded in 1927, Pan Am quickly grew into the largest international air carrier in the United States, connecting cities across the globe with its signature blue globe logo and unmatched service. From introducing the first commercial jumbo jet to pioneering global routes, Pan Am was all about breaking barriers, both geographic and technological. But it wasn’t just the destinations that made Pan Am legendary; it was the experience. Passengers dressed to impress, flight attendants became icons of style, and every trip felt like stepping into a movie scene. Their famous slogan, "Going Places", wasn’t just clever marketing; it was a promise. Whether it was whisking travelers to Paris, Tokyo, or a tropical paradise, Pan Am made the journey just as unforgettable as the arrival. Today, Pan Am lives on in pop culture and vintage-inspired fashion. The logo, the uniforms, the travel posters, they all serve as reminders of an era when the world felt wide open and adventure was only a boarding pass away. Wearing Pan Am apparel isn’t just retro cool; it’s wearing a piece of history from a brand that quite literally changed the way the world travels. Because even though the planes have stopped flying, the spirit of Pan Am? Still going places.

If you know your aviation history, the name Chance Vought carries serious weight. Born in 1917, this legendary aircraft manufacturer didn’t just build planes, they built icons. From roaring World War II fighters to sleek Cold War jets, Vought aircraft were the kind you could spot from a mile away and still feel your heart race. Think of the legendary F4U Corsair, that bent-wing beauty that ruled the Pacific and became the nightmare of enemy pilots. Or the A-7 Corsair II, a carrier-based workhorse that delivered precision strikes and always found its way home. Every Vought creation carried a mix of bold engineering and battle-ready grit, designed for the skies but forged by the sea. The back of this tee isn’t just a cool graphic, it’s a roll call of airborne legends. Each aircraft tells a chapter of American aviation history, from piston-driven warriors to jet-powered marvels. It’s a salute to innovation, courage, and the people who believed that "good enough" wasn’t in the vocabulary.

There was a time when the words "Pan Am" didn’t just mean an airline, they meant adventure. They meant stepping onto a sleek jet bound for somewhere far away, being greeted with a smile and a lei, and watching the Pacific unfold beneath you on your way to paradise. For decades, Pan Am was the bridge between the mainland and Hawaii, whisking travelers from bustling cities to the soft sands and swaying palms of the islands. Their iconic blue globe became a symbol of discovery and no route captured that magic quite like the flight to Honolulu. This shirt is more than just a nod to Hawaii. It’s a ticket back to that golden age of travel. The era when Pan Am was king of the skies, flying Clipper service into the heart of the Pacific, and every arrival felt like stepping into a postcard. So whether you’ve been to Hawaii a hundred times or just dream of going, channel your inner jet-setter, let the island breeze find you (even if it’s just from a fan in your living room), and remember: with Pan Am, the journey was always just as beautiful as the destination.

When it comes to aviation icons, Lockheed Martin is the main topic of conversation. From the sleek lines of the SR-71 Blackbird to the stealthy mystery of the F-117 Nighthawk, Lockheed has built some of the most legendary aircraft ever to cut through the clouds. It all starts with Skunk Works, Lockheed’s secretive, innovation-packed workshop where engineers and dreamers turn wild ideas into record-breaking realities. This is the birthplace of planes that fly higher, faster, and quieter than anyone thought possible. The Blackbird still holds the speed record decades later, and the Nighthawk redefined what “invisible” means in modern warfare. But Lockheed’s story isn’t just about pushing technological limits, it’s about capturing imaginations. Wearing a Lockheed tee isn’t just repping a brand; it’s wearing a piece of aerospace history. It’s a nod to the pilots who took these machines to the edge of possibility and the engineers who believed “impossible” was just a challenge worth accepting. From military dominance to design brilliance, Lockheed’s legacy is etched in titanium, stealth coatings, and the roar of jet engines. And for those of us on the ground? It’s a reminder to aim higher and maybe look just a little cooler doing it.

Before budget airlines and $8 airport lattes, there was Trans World Airlines, a name that practically defined the golden age of air travel. This was the era when flying wasn’t just transportation, it was an event. Passengers dressed to the nines, stewardesses were style icons, and airplanes were sleek, silver promises of adventure. Founded in 1930, TWA became a symbol of mid-century glamour, connecting travelers to the far corners of the world with unmatched flair. It was the airline of movie stars, jet-setters, and anyone who wanted a taste of the high life above 30,000 feet. From its iconic red-and-white globe logo to the futuristic TWA Flight Center designed by Eero Saarinen, everything about the brand said we’re going places...in style. Today, TWA’s spirit lives on through its vintage merch, retro-inspired apparel, and legendary logo that still turns heads. Wearing TWA isn’t just about nostalgia, it’s about channeling the bold optimism of an era when travel felt limitless, glamorous, and full of promise. So whether you’re rocking a TWA tee at the skatepark or posing in front of a Cold War-era fighter jet, you’re not just wearing a shirt, you’re wearing a slice of aviation history. And who knows? Maybe a little of that jet-set magic will rub off on you.

If you’ve ever rolled into a skatepark and spotted that unmistakable flash of vintage BMX, chances are you’ve crossed paths with Webco. More than just a brand, Webco is a time capsule on two wheels, a reminder of when BMX was raw, rebellious, and all about pushing limits (and maybe a few curbs). Born in the golden era of BMX, Webco bikes weren’t just for riding. They were for living. Their frames were built for riders who treated pavement like a blank canvas and the neighborhood like their personal X-Games course. They’ve carried countless skinned knees, victorious wheelies, and backyard ramp legends. Fast forward to today, and the magic hasn’t faded. Webco gear still brings that retro energy, the kind that turns heads before you even drop in. Whether you’re pedaling an original build or rocking a long-sleeve with that classic logo, you’re part of a legacy, one that celebrates grit, creativity, and a little bit of “I’ll try it, even if it might break me.” And maybe that’s why Webco never really left. It’s not just about BMX. It’s about the freedom to ride your own way, the joy of catching air, and the satisfaction of doing it in style. So here’s to Webco, for keeping the wheels turning, the vibes alive, and the skateparks just a little bit louder.

From the berms of the BMX track to the banks of a California skatepark, our latest drop channels pure late-‘70s SoCal energy. The WEBCO BMX long sleeve brings back the golden age of backyard jumps and banana seats. WEBCO wasn’t just a name, it was the name when it came to early BMX innovation. This graphic hits with all the grit and glory of those first-gen racers who built jumps out of plywood and dreams. Next to it? A tribute to surf, sand, and streetwear: the Bruce Brown Films tee, repping the 1959 classic Surfing Hollow Days. It’s a love letter to old-school beach days, grainy film reels, and every sun-faded t-shirt you wish your dad had kept. Styled with vintage rides and worn like you mean it, these tees are made for those who know the best gear always comes with a story.

In the world of vintage boats, some are remembered for their speed, others for their luxury, but the Penn Yan Goose? It’s remembered for its personality. The Goose, as fans affectionately call it, wasn’t your typical watercraft. Designed with utility, stability, and a touch of whimsy, this flat-bottomed boat became a favorite among outdoor enthusiasts, duck hunters, and lake-drifters who just wanted something practical, dependable, and a little different. Odd Name, Serious Utility Despite its funny name, the Goose was all business on the water. With a broad, stable hull and shallow draft, it could glide through marshes, creeks, and backwater channels where most boats would struggle. It was the ultimate go-anywhere vessel, ideal for fishing trips, waterfowl hunting, or just a peaceful paddle through the reeds. Built the Penn Yan Way Like all Penn Yan boats, the Goose was crafted with care and built to last. Early versions were made of wood, but later models incorporated fiberglass for greater durability and easier maintenance. Though it didn’t boast the sleek lines of a Captivator or the horsepower of a Sport Fisherman, the Goose had its own quiet confidence, reliable, rugged, and ready to go. And thanks to Penn Yan’s signature design principles, even this humble utility boat featured smart construction that made it stand out from other workboats of its time. Still Honking Along Even decades after Penn Yan closed its doors in 2001, Gooses (Geese?) are still out there. You might spot one tucked away in a boathouse, drifting silently along a pond, or getting passed down through generations as a family treasure. Vintage lovers know: once you’ve had a Goose, you don’t forget it.