Best Sellers

Pure Maui is so much more than simply a saying on a shirt. It’s more even than a state of mind; it’s a wave of life. It’s taking life as it comes, then riding it for all it’s worth. Like the world famous surfer’s cross that’s formed by four perfect waves, Pure Maui is simultaneously a symbol of good luck and of rebellion, of living life on your terms, of being true to yourself. It’s living life to the fullest – every minute and every moment. It’s a reminder to respect not only the surf, but the earth as well. It’s the essence of the islands, but especially of the Valley Isle of Maui – clean air, clear water, relaxing breezes… paradise. The native Hawaiians knew it. Today, their descendents know it. And now that you’re here, so do you. So, whether you’re in Maui to stay or are preparing to return to wherever you happen to call home, Pure Maui reminds you to take life one wave at a time.

WASHED PIGMENT DYED 100% COTTON TWILL ADJUSTABLE LOW PROFILE CAP

• Sewn on cotton embroidered patch
• 6-panel cap
• 6 Embroidered eyelets 
• Pro stitch on crown
• Matching fabric under visor
• Matching fabric sweatband
• Matching fabric adjustable strap with brass buckle and button hole insert

Originally established in 1968 and founded by shaper Dave Garner, Plastic Fantastic Surfboards began a history that would span five decades, over half a dozen owners, and factories in 3 states. The name Plastic Fantastic  was inspired by the Jefferson Airplane song “Plastic Fantastic Lover.”  The original home for Plastic Fantastic was in Haleiwa, Hawaii from 1968 to 1970, followed by two more years of production at a different location on the North Shore.  At the same time, Garner and Danny Calohan would open shop in Huntington Beach, California, and the company would employ a stable of gifted shapers through the years, including Skip Frye, Jock Sutherland, Robert August, Bruce Jones, and Barry Kanaiaupuni.  From 1968 to 2003 it is estimated that Plastic Fantastic produced approximately 55,000 surfboards.

4.7 OZ. 60% COTTON 40% POLYESTER UNISEX T-SHIRT

• Preshrunk, soft-washed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Starting in 1927 with a vision, some single engine aircraft and a few trans-oceanic routes, Pan Am's emphasis on image and branding created the "jet-setter" lifestyle. On April 17, 1935, the S-42 Pioneer Clipper skimmed to the first ever landing in Hawaiian waters after a flight from Alameda, California that lasted 17 hours and 44 minutes. Offering luxury to both domestic and international travelers, Pan Am has left behind a legacy of comfort and sophistication that still resonates today.

5.4 OZ. 100% RINGSPUN COTTON CREW NECK T-SHIRT

• Preshrunk, soft-washed 
• 1/2" ribbed collar with double-needle topstitched Crew neckline
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem

Street racing burned rubber through Los Angeles, California during the 1950s drawing fans of all ages with raucous noise and adrenaline thrills to this all-American sport. Opening its gates in October 1955, Lions Drag Strip welcomed 15,000 people to witness cars race in the Wilmington district of sunny L.A. The Lions Club International sponsored the beloved track, hosting a variety of races licensed by the American Hot Rod Association. After consistently holding races every Sunday for the next two years, Mickey Thompson, the strip manager, proposed Saturday night racing, leading to a rapid escalation of young fans in attendance. The drag strip thrived until 1972 when it was torn down to allow space for shipping cargo containers overseas. The memory of Lions Drag Strip cruises on today being honored through pop culture with comedians paying tribute to announcer Larry Huffman’s wired announcing style, in television series like The Munsters and MadMen , and Brad Pitt’s character in Once Upon a Time in Hollywood wearing a Lions Drag Strip t-shirt.

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Located in the Pacific Ocean about 2,000 miles from the U.S. mainland, sits the only state within the U.S. in the tropics. Hawaii has eight main islands, each cradling their own unique attributes. Known for its breathtaking beauty and exquisite wildlife, Hawaii is home to the nation’s largest protected area, the Papahānaumokuākea Marine National Monument. On August 21, 1959, Hawaii joined the United States as the 50th state in the union. Hawaii’s fertile soil and tropical climate cultivated a thriving plantation economy. Today, tourism and military defense are the two largest fiscal sectors. Hawaii attracts everyone. Surfers, scientists, marine biologists, and tourists cherish the diverse environment from the picturesque beaches and luscious tropical forests to the thrilling active volcanoes and lively coral habitats swimming with marine friends. Welcome to Hawaii, Welina mai i Hawaiʻi, Aloha!

16 OZ. COTTON CANVAS TOTE BAG

• 12”width X 15”length X 3” depth
• Water base eco-friendly decorative print
• PU Leather handles secured with cross stitching and metal grommets
• Sunglass and change pockets with PU Leather trim
• Inner zip security pocket

Lockheed Martin‘s history is full of over a century of innovation and ingenuity in aviation. Back in 1912 in Los Angeles, California, Glenn L. Martin, was building his first aircraft in a rented church building, with the encouragement of Orville Wright. 400 miles North in San Francisco, brothers Allan and Malcolm Lockheed were developing seaplanes that would shatter records for distance and speed. Both companies would continue to evolve over the next 80 years consistently producing some of the finest aircraft in the world mostly for military use. This included the Stealth and Blackbird planes developed by Lockheed‘s secret Skunk Works division, and Martin creating everything from the P-38 Lightning plane to many of the rockets that helped propel the American space program. The two companies merged in 1995 forming Lockheed Martin as an aviation powerhouse. Today the company continues to develop a wide array of aircraft, aerospace, and defense products including the new F-35 Lightining, for which there is a flight simulator located at Pearl Harbor.

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Originating in the 1920s in California and Hawaii, dog surfing has become a popular world-wide phenomenon, drawing in crowds eager to see dogs trained to surf on bodyboards and surfboards, either with a human or solo. On the Waves in Waikiki , a silent film released in the 1930s, showcases Phillip K. Auna and his terrier Night Hawk, who is able to hang ten while surfing with his owner. In the 1950s, a photograph of Joseph “Scooter Boy” Kaopuiki and Sandy, his dog, surfing in Hawaii was published in UPI and distributed throughout the United States. In 2006, at Imperial Beach in California, the first Loews Coronado Bay Resort Surf Dog Competition was held and, today, continues to be the largest dog surfing competition in the U.S. When competing in canine surfing competitions, dogs are judged based on board size, dog’s confidence, and wave length and size. Competitors are able to register their dog in categories ranging from single or tandem surfing to dog size. Hawaii offers a host of dog friendly beaches from the beloved Waikiki Beach in Honolulu to Kailua Beach located near a dog-friendly mall to Kalapaki Beach, home to the popular Freddie’s Dog Park.

5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT

• Preshrunk, soft-washed, garment-dyed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Originating in the 1920s in California and Hawaii, dog surfing has become a popular world-wide phenomenon, drawing in crowds eager to see dogs trained to surf on bodyboards and surfboards, either with a human or solo. On the Waves in Waikiki , a silent film released in the 1930s, showcases Phillip K. Auna and his terrier Night Hawk, who is able to hang ten while surfing with his owner. In the 1950s, a photograph of Joseph “Scooter Boy” Kaopuiki and Sandy, his dog, surfing in Hawaii was published in UPI and distributed throughout the United States. In 2006, at Imperial Beach in California, the first Loews Coronado Bay Resort Surf Dog Competition was held and, today, continues to be the largest dog surfing competition in the U.S. When competing in canine surfing competitions, dogs are judged based on board size, dog’s confidence, and wave length and size. Competitors are able to register their dog in categories ranging from single or tandem surfing to dog size. Hawaii offers a host of dog friendly beaches from the beloved Waikiki Beach in Honolulu to Kailua Beach located near a dog-friendly mall to Kalapaki Beach, home to the popular Freddie’s Dog Park.

5.5 OZ. 100% RINGSPUN COTTON T-SHIRT

• Preshrunk, soft-washed
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Starting in 1927 with a vision, some single engine aircraft and a few trans-oceanic routes, Pan Am's emphasis on image and branding created the "jet-setter" lifestyle. On April 17, 1935, the S-42 Pioneer Clipper skimmed to the first ever landing in Hawaiian waters after a flight from Alameda, California that lasted 17 hours and 44 minutes. Offering luxury to both domestic and international travelers, Pan Am has left behind a legacy of comfort and sophistication that still resonates today.

UNISEX 100% RINGSPUN COTTON 3/4 RAGLAN SLEEVE T-SHIRT

• Preshrunk, soft-washed
• Double-needle hem sleeves
• Raw serge shirt tail hem bottom

The Strong Current Surf Shop has been a staple on the North Shore since 1989. The shop was founded by the husband-and-wife team of Johnny and Bonnie Moore, who left New Jersey for a slice of Hawaiian heaven. Originally the shop sold surfboards, surfboard accessories and apparel, but it quickly became evident that their apparel, which they screen printed upstairs from their shop, was the big draw. In 1993 the shop also became the home for the Hale'iwa Surf Museum. A surf museum in an apparel store, what a crazy idea, right? ;)

SELF ADHESIVE CUSTOM CUT VINYL STICKER

• Sheet size: 4" X 5.25"
• Peel and stick
• Water resistant
• For indoor and outdoor use

The United States Surfing Association was formed in 1961 to improve the sport’s image as well as to govern surf competitions throughout the United States. USSA members, such as Corky Carroll, Mike Doyle, David Nuuhiwa and Joyce Hoffman, competed in world-class surf contests all across the globe. Issued jerseys displaying their call numbers, they were judged on a point system through various heats, with the top point-getter taking home the championship trophy. Following the 1967 season, the USSA split into four regional groups: the Western Surfing Association, the Eastern Surfing Association, the Hawaiian Surfing Association and the Gulf Coast Surfing Association. Winners of the 1967 United States Surfing Championship held in Huntington Beach, CA were Corky Carroll (men's), Joyce Hoffman (woman's) and Dru Harrison (juniors).

6.1 OZ. 100% RINGSPUN COTTON T-SHIRT

• Preshrunk, soft-washed
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline

Whether for a wild joyride through the winter snow or transportation to work during the frigid winter months, Moto-Ski was there providing their revered snowmobiles. The snowmobile brand was first manufactured in 1963 by Les Industries Bouchard and then purchased by Giffen in 1968. The famed “Tougher Seven Ways” advertisement fueled its popularity among those living in the snow, as it not only featured a Moto-Ski on a roller coaster but also navigating the rough terrain of a creek bed. Soon enough, the snowmobile was well-known for its durability and reliability. By the early 1970s, Moto-Ski was the second best-selling snowmobile brand in Canada and third in the world. Although Moto-Ski originally listed snowmobiles by engine size and year rather than model name, they eventually adopted the naming trend. Revered Moto-Ski snowmobiles include the Grand Prix, Nuvik, Super-Sonic, Spirit, and Cadet. Moto-Ski boomed in business until its doors came to a close in 1985, yet their fame in the wintry world of snowmobiles is commemorated in the make of many snowmobiles today.

4.7 OZ. 60% COTTON 40% POLYESTER LONG SLEEVE UNISEX T-SHIRT

• Preshrunk, soft-washed fabric
• Twill taped shoulder-to-shoulder
• Set-in sleeves
• Double-needle stitched sleeves and bottom hem
• 1" ribbed collar with double-needle topstitched neckline