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The Strong Current Surf Shop has been a staple on the North Shore since 1989. The shop was founded by the husband-and-wife team of Johnny and Bonnie Moore, who left New Jersey for a slice of Hawaiian heaven. Originally the shop sold surfboards, surfboard accessories and apparel, but it quickly became evident that their apparel, which they were screen printing upstairs from their shop, was the big draw. In 1993 the shop also became the home for the Hale'iwa Surf Museum. A surf museum in an apparel store, what a crazy idea, right?
5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT
- Preshrunk, soft-washed, garment-dyed fabric
- Twill taped shoulder-to-shoulder
- Set-in sleeves
- Double-needle stitched sleeves and bottom hem
- 1" ribbed collar with double-needle topstitched neckline
Founded in 1989, the Hawaiian Longboard Surfing Association (HLSA) hosted many longboard surfing contests that invited, and even celebrated, amateurs rather than just professionals. Originally formed to promote local, national and even international amateur competition in longboard surfing, the club truly valued the beauty, strength and athleticism it takes to skillfully ride and maneuver a longboard. HLSA’s home base was at ‘Ewa Beach in Oahu, Hawaii. This meant that although it was not located in a densely populated town, it was still close enough to be easily accessible to many which aligned with the club’s goal of inclusivity and sharing education on the sport of longboarding. Notable surfing professionals also competed, like Rabbit Kekai, who made waves in the surfing world when he competed in an HLSA competition in 1994.
5.5 OZ. 100% RINGSPUN COTTON GARMENT-DYED UNISEX T-SHIRT
- Preshrunk, soft-washed, garment-dyed fabric
- Twill taped shoulder-to-shoulder
- Set-in sleeves
- Double-needle stitched sleeves and bottom hem
- 1" ribbed collar with double-needle topstitched neckline
Brands From Now And Then
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