Iconic Brands: A retrospective

"Stubbies," the iconic brand of men's shorts, left an indelible mark on Australian and New Zealand fashion in the 1970s and 1980s. Introduced in 1972 by J.T. Dickson Pty Ltd, these shorts gained rapid popularity due to their short length, relaxed fit, and practicality in warm climates. Made from lightweight and breathable fabrics, they were ideal for various outdoor activities, from beach outings to casual weekends.Stubbies offered a kaleidoscope of colors and styles, allowing men to express their personalities through their choice of shorts. They became synonymous with leisure and carefree days. However, as the 1980s saw increased competition from other brands, Stubbies' popularity declined.Nevertheless, these iconic shorts live on in the fond memories of those who experienced that era. Vintage pairs continue to hold a special place in collectors' hearts, serving as a nostalgic reminder of a simpler time in fashion history.