Iconic Brands: A retrospective

If you’ve ever been to Oʻahu, there’s a good chance Rainbow Drive-In has been on your must-visit list. Nestled in Honolulu since 1961, this iconic eatery has been serving up plate lunches that define Hawai'i's local food culture. The story of Rainbow Drive-In is one of humble beginnings and a dedication to comfort food that brings people together. Founded by Seiju Ifuku, a former chef for the U.S. military during World War II, the drive-in became a beacon for hungry locals and visitors alike, offering generous portions at affordable prices. Known for its hearty plate lunches, Rainbow Drive-In serves classics like loco moco, fried rice with sunny-side-up eggs, and their signature chili-covered rice. Each plate is a perfect blend of Hawai'i’s culinary influences—Asian, American, and Polynesian—all wrapped into a flavorful experience. Whether you’re indulging in crispy bacon and eggs on rice or their famous shoyu chicken, every bite feels like a warm embrace from Hawai'i itself. What makes Rainbow Drive-In truly special isn’t just the food—it’s the atmosphere. It’s the kind of place where families gather after surf sessions, friends catch up over spam musubi, and tourists discover the true taste of the islands. The no-frills setup, Coca-Cola branding, and retro vibe all add to its charm, making it a living piece of Hawai'i’s history. At Malibu Shirts, we’re proud to honor Hawai'i’s rich cultural heritage through our designs. The nostalgia of Rainbow Drive-In is part of what makes the islands so unique, and we celebrate these timeless landmarks in our collection.